Paradox Interactive Publishing Interview
By: Jason Chang recently had a chat with Paradox Interactive about their move from developing to publishing. We had the chance to ask them a few key questions to help us and our viewers understand their move and their plans.

What was your motivation, what really made you guys want to get into this whole business of developing and publishing, etc.?

We really like what we are doing and I believe that shines through in our work and commitment for all developed and published titles. We would never develop or publish a title we don't like ourselves and one of our criteria is that we should be able to be proud of every title we are a part of.

What would you say separates you from the pack? What would make developers want to come to you to have their titles published?

We put a lot of effort into every title published and only publish titles that match our current portfolio. Without going into tedious details about why strategy game developers should come to us when they want to publish their games, I'll let our previously published titles and coming titles speak for themselves. We've reached a point where we are actually forced to turn down many offers because we want to make sure we give every title in our portfolio the attention it deserves, and that is indeed a nice position to be in.

Lately you have been moving away from being a developer and profiling yourselves more as a publisher. Can you tell us what the future holds?

We will continue with our in-house development, in fact our biggest project ever is in the works now, Europa Univeralis III. However, the growth will continue to come on the publishing side, in less than 6 months we have already surpassed the size of our portfolio of 2005. We believe companies like SSI and Microprose left a gap to be filled on the market and that influenced our choice to focus even more on our publishing business, in combination with our understanding of strategy games and its appeal.

What will you publishing focus be for the coming years?

We will focus on increasing the width and depth of our strategy portfolio while we work closer with our existing and future network of developers and partners. This approach will make sure our portfolio is kept interesting for our customers.

What challenges do you see ahead?

It has been said that the PC market will shrink while new generation consols continue to hit the market and that publishers will need to fight even harder for shelf space, so one of the challenges will be to find new and innovative ways of reaching customers. However, the recently released Forrester report indicates the exact opposite, that the PC market is in excellent conditions to grow, something that confirms the indications we have had for a while now. We feel quite confident in our segment despite a turbulent market with lay offs etc, hence the success of our expansion strategies.

Can you tell us more about your expansion strategies?

Paradox has grown expansively over the past to years and will continue to do so. We recently opened an office in the US (New York) and we are considering the same on other markets. We will be increasing our turn over by 50% per year over the coming 2 years.

You mentioned finding new and innovative ways of reaching your customers, what does this mean for the end consumer?

Everyone knows that it's easier to keep your current customers happy than to chase new customers. While we will continue to increase our customer base, our current customer base is extremely important to us. Therefore we will be looking at several solutions to improve our service as well as our customer relations. We have already started by providing more complimentary online content and support for our games as well as established our own download servers etc.

How will your products evolve as you grow?

We have been adding more content and goodies to our products lately, something that has been very well received by our customers. We will continue to do this in spite of increased cost of goods as we love to provide added material. This will increase our cost of goods but we are strong believers in added value of our products and we believe our customers will appreciate this, hence leading to marginals being reduced by sheer volume.