505 Games, a global publisher of video games, game developer Echo Peak and Snoop Dogg announce Way of the Dogg, a new rhythm-action combat game for Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®Network and mobile platforms. Way of the Dogg is an officially licensed collaboration with Snoop Dogg aka Snoop Lion and 505 Games, inspired and soundtracked by the music that defined a genre and a generation.
“Everyone knows that Snoop is down with the biggest and best video games whether it’s droppin’ my hits on the soundtrack or showing the world I can go toe- to-toe with the best fighters on the street but Way of the Dogg is the first true gamification of my music. It’s the way you live, it’s the way you do what you do and captures the beat, the rhythm and the spirit of my music. It’s not just about who you are or where you’ve been but where you are headed to. This game shows how we evolve as individuals and they’ve incorporated the journey of my own personal reincarnation as Snoop Lion into my character, the environments and the path that players have to follow,” said Snoop Dogg.
Way of the Dogg combines Snoop Dogg’s passion for Kung Fu movies and his chart-topping, global hits with Echo Peak’s expertise in music gaming to create a truly unique rhythm-action, beat-matching combat experience. Each level is a fresh fight against a different style of character, in a new location, defined by a Snoop track that drives the beat of the combat.
“Snoop Dogg is a true one-off and from our first creative discussions two years ago the idea of creating an original game concept around his music and love of ‘70s Kung Fu and Blaxploitation movies was a mouth-watering prospect. The game brings these influences together in the form of visually stylish rhythm-action combat wrapped in a Blaxploitation-inspired narrative. 505 Games understood our vision from the start and were willing to take a chance on us as a start-up studio – they’ve been a fantastic partner for us,” said Ciaran Walsh, Director, Echo Peak.
Way of the Dogg will release later this year alongside Snoop’s new album and film, REINCARNATED, under his moniker Snoop Lion. The album is set to release April 23, 2013 and the film will hit select theaters on March 15, 2013. To purchase tickets to see the film, please visit SnoopLion.com. For a behind the scenes preview into the game VO recording session with Snoop, visit http://youtu.be/rh7TpqfY0K0
The first visuals for Way of the Dogg can be found here www.wayofthedogg.com
About 505 Games
505 Games is a global video game publisher focused on offering a broad selection of titles for players of all ages and levels. The company publishes games on all leading console and handheld platforms as well as for mobile devices and social networks. Product highlights include Sniper Elite V2, Naughty Bear, Rugby World Cup 2011 and IL2 Sturmovik: Birds of Prey.
505 Games is headquartered in Milton Keynes, UK with offices in Los Angeles, Lyon, Munich, Milan and Madrid and a network of distribution partners within the Nordic territories and Australia. For more information on 505 Games and its products please visit www.505games.com
About Echo Peak
Echo Peak is a specialist games developer, based in Brighton, UK, focusing on collaborative projects with top creative talent and brands.
About Snoop Dogg aka Snoop Lion
Snoop Dogg aka Snoop Lion is multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance.
Most recently, Snoop has been making headlines with his upcoming REINCARNATED project and announcement of his new moniker, Snoop Lion - which has been the most controversial journey of a modern day icon. His spiritual awakening as Snoop Lion grew from his recent trip to Jamaica - where the Jamaican people and culture positively affected him. Snoop spent a significant amount of time in Jamaica recording his upcoming REINCARNATED album, which was also documented with a film of the same name. An official selection of the critically acclaimed Toronto International Film Festival, the highly anticipated VICE Films/Snoopadelic Films release, REINCARNATED, chronicles his illustrious career dating back to his beginnings and leading up to his spiritual awakening as Snoop Lion.
REINCARNATED is a multifaceted project, which includes a reggae-influenced album executive produced by Diplo and Major Lazer, releasing in conjunction with Berhane Sound System, Mad Decent, VICE Music and RCA Records; a feature-length film; a photo book; and a self-sustainable gardening initiative named Mind Gardens. The REINCARNATED film hits select theaters nationwide on March 15 and the album is set to release spring 2013.
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