Acclaim and Massive Partner to Deliver Dynamic In-Game Ads
Company: Acclaim
NEW YORK AND LOS ANGELES, California — Acclaim Games and Massive Incorporated today announced a multi-year strategic partnership to bring multiple Acclaim titles into the Massive Network, the leading network for dynamic in-game advertising.

The first title to be integrated in the Massive Network is BOTS, a free action-themed multiplayer online game. One the top games in Asia with over a million registered users, BOTS is being redesigned and launched in North America and Europe. Acclaim has registered thousands of closed beta testers on the game's site and is scheduled to start the game in several weeks.

"We are focused on providing the best online multiplayer games for free, something rare in the market. In order to do this, we are using innovative business models including adding in-game advertising, selling in-game content and offering unique subscriptions. Massive has the most established and robust in-game advertising solution, with deep experience in multiplayer games, and so were the natural choice as our partner," said Howard Marks, CEO of Acclaim.

"Acclaim is a great addition to the Massive Network and we're thrilled to work with them to integrate real-world ad campaigns into their games," said Nicholas Longano, President of New Media at Massive. "This partnership further emphasises the growing support for the realism and revenue benefits that dynamic in-game advertising provides. This is a tremendous win for gamers – free games supported by advertising."

The addition of Acclaim to the Massive Network bolsters Massive's roster of partners to more than 36 publishers and developers with a total pipeline of over 100 games, representing the single largest video game advertising network.

Massive pioneered dynamic in-game advertising with the launch of the Massive Network in October 2004, and has since partnered with more than 60 blue-chip advertisers to seamlessly deliver ads into more than 50 million game sessions. Massive enables publishers and developers to capture significant new revenues through the aggregation of the video game audience which can be more effectively marketed to advertisers. Developers are able to integrate real-world ad campaigns that are timely and enhance the game environment with more realism.

About Acclaim
Based in Beverly Hills California, Acclaim Games is a revolutionary new company with a familiar name. CEO Howard Marks, a co-founder of Activision, purchased the Acclaim name in 2005, confident that the new company would surpass the former glory of its name and establish itself as one of America's marquee brands. Today, Acclaim Games offers only the finest online games with a focus on accessibility, playability and most importantly fun.

About Massive Incorporated
Massive Incorporated is the creator of the world's leading network for dynamic video game advertising. With 36 game publishers and more than 100 titles, the Massive Network offers advertisers the ability to reach an aggregated gaming audience in real-time across multiple platforms. Over 60 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate the highest yield per title from dynamic in-game advertising, enabling them to leverage the value of their content while preserving and enhancing the game experience. Massive's technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats.

Related Resources:
Game: BOTS (PC)