Activision Publishing Announces Cabela's® Dangerous Hunts 2013™
Company: Activision
Minneapolis, MN – August 9, 2012 – Prepare for a wildly exciting and heart-stopping hunt that challenges gamers like never before! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced Cabela’s® Dangerous Hunts 2013™ – a brand new adventure in its successful Dangerous Hunts franchise that introduces the all-new Top Shot Fearmaster wireless controller. This innovative new controller features its own heartbeat sensor that integrates the player’s own heart rate into the game, bridging the gap between controller and authentic hunting experience to make hunting gameplay more realistic than ever.

The Top Shot Fearmaster utilizes a biometric heart rate monitor to propel players into the world of hunting. Sensors are built into the controllers’ grips and gameplay varies based on the player’s ability to control their fear and maintain their cool. Players that successfully control their heart rate will increase their accuracy, deal more damage, or slow down time to line up the perfect shot. The importance of a stable, even breathing pattern and a steady hand is vital to the best shot while out in the real life wilderness, and that is no different in Cabela’s Dangerous Hunts 2013. With the all new Fearmaster controller and on screen monitor, players will recognize how keeping their breath steady will decrease their heart rate while also increasing gun stability and ultimately accuracy. The Top Shot Fearmaster for Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system will have heart rate and motion stability sensors. The Top Shot Fearmaster for Nintendo’s Wii™ system will only measure motion stability and will not include the heart rate sensor.

Powered by the all-new Prowler AI system, predators in Dangerous Hunts 2013 are now smarter, and deadlier than ever before. Animals now have the ability to form pack social hierarchies, coordinate complex group tactics and take advantage of the surroundings to set up deadly ambushes. No two scenarios are alike and what worked before will not work so well the next time around.

Cabela’s Dangerous Hunts 2013 features an epic story penned by writer Andrew Kreisberg (Fringe) where two brothers are torn apart after the death of their father at the hands of a grizzly bear. Ten years later, the estranged brothers reunite for the hunt of their lives. One beast tore them apart. Can another beast bring them back together? The game also includes a new horde-based “Maneater” mode allowing for two-player co-operative gameplay where teamwork is essential as both players must work together to strategize and complete missions in order to survive for as long as possible. The game will feature both symmetric and asymmetric missions in Maneater mode.

Cabela’s Dangerous Hunts 2013 will be available with the Top Shot Fearmaster on the Xbox 360 and PlayStation ®3 on Oct. 23 for $79.99. The game will also be available with the Top Shot Fearmaster controller for the Wii for $59.99 (the Wii Top Shot Fearmaster does not include heart rate sensors). Cabela’s Dangerous Hunts 2013 can be purchased without the Top Shot Fearmaster on Xbox 360, PlayStation®3 for $39.99, and $29.99 on Wii.

For more information, go to www.activisionhunts.com, or follow @ActivisionHunts on Twitter and ‘Like’ on the official Facebook page.

About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitterâ. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUBâ Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s Web site, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Cabela’s Dangerous Hunts 2013 are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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©2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. ©2012 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Nintendo trademarks and copyrights are properties of Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.
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