Darkness Falls Upon the City of Angels As Activision Unleashes Vampire®: The Masquerade – Bloodlines™
Company: Activision
Santa Monica, Calif. – November 17, 2004 – Gamers should arm themselves with wooden stakes and flamethrowers as Activision, Inc. (Nasdaq: ATVI) unleashes the highly anticipated Vampire®: The Masquerade – Bloodlines™ to retail outlets nationwide. Developed by Troika Games, the famous pencil and paper role-playing game flourishes on the PC as gamers become creatures of the night, wandering the dark and gritty vampire world of modern day L.A. while a mysterious plot reveals itself. Vampire: The Masquerade - Bloodlines is currently available for the PC at a suggested retail price of $49.99 and has been rated “M” (Mature – Blood and Gore, Intense Violence, Sexual Themes, Strong Language) by the ESRB.

“Powered by Source™ - Valve’s next-generation engine technology, Vampire: The Masquerade – Bloodlines delivers the most authentic White Wolf World of Darkness® experience yet,” states Kathy Vrabeck, President, Activision Publishing. “Bloodlines has everything fans expect from a true RPG – deep storyline, character development and interaction, exploration, multiple solutions to quests – combined with all the benefits of a next-gen first-person action game, including beautiful graphics, fast-action and first-person immersion.”

An all-new RPG adventure, Vampire: The Masquerade – Bloodlines is driven by a devious and intriguing storyline. Players choose from one of the seven clans of the Camarilla, and then begin their plunge into the undying vampire world of modern day L.A. as a newly sired creature of the night. There, gamers must utilize their clan’s individual strengths throughout a variety of quests, eventually leading to one of several different endings. It will take a vicious array of 12 vampire disciplines – including supernatural speed, invisibility and mind control – and a healthy penchant for blood for gamers to survive as they interact with other characters, decide with whom to ally themselves, and ascend the ranks of vampire society to become the most powerful Kindred in the city.

About Troika Games
Troika Games was founded in April 1998 by the creators of Fallout, the 1997 winner of OGR's Game of the Year, and winner of RPG of the Year from PC Gamer, Gamespot, Adrenaline Vault, Games Domain, Gamesmania, and many others. Troika Games’ debut title, Arcanum: Of Steamworks and Magick Obscura, an original RPG published by Sierra Studios, was released August 2001 and has garnered the 2001 RPG of the Year award from PC Gamer, Computer Games magazine (where it also won their Best Writing award), the Vault Network, the Electric Playground and IGN.COM (where it also won their Reader's Choice award).

About White Wolf
Since their entry in the role-playing game market in 1991, White Wolf Publishing Inc. has grown and maintained an average marketshare of 26%. With collective books sales in excess of 7 million copies during this time, White Wolf is one of two undisputed worldwide publishing leaders for pen and paper role-playing games. Their properties have been licensed into television series, comic books, action figures, professional wrestlers, a myriad of merchandising and, of course, video and PC games. More information on White Wolf can be found at www.white-wolf.com.

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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Game: Vampire: The Masquerade - Bloodlines (PC)