Instant Fame Comes to Lucky Winners of the Movies™ Logo Competition
Company: Activision
Santa Monica, CA – December 8, 2004 – Following a worldwide search, three lucky fans – Jonathan Jensen (Canada), David Watts (United Kingdom) and David Boyle (United States) – have been named grand prize winners in Activision, Inc. (Nasdaq: ATVI) and Lionhead Studios’ The Movies Logo Competition.

The winning logos will be featured in Lionhead’s upcoming PC life simulation game, The Movies, as one of many different designs that players can select to represent their movie studio. The logo will appear on everything from entry gates and crew clothing to opening film credits and more. The winning designs, which were judged from hundreds of entries by the art team at Lionhead Studios, can be viewed at www.themoviesgame.com.

Developed by Lionhead Studios and Peter Molyneux, a pioneer in the “life simulation” genre, The Movies lets gamers become Hollywood players by creating unique movies and releasing them from the studios they build, starring the actors they discover and develop. The game has not yet been rated by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Lionhead Studios is based in Guildford, Great Britain and was founded in 1997. The company’s first game Black & White PC was released in 2001 and has worldwide sales that top two million copies. Its second game Fable for Xbox went on sale this fall and worldwide sales already total over one million. The company currently has four other products under development.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events
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Game: The Movies (PC)
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