Activision Announces the 'True Crime Guess the City and Win Marcus’ Ride' Sweepstakes Winner
Company: Activision
Santa Monica – August 30, 2005 – Activision, Inc. (Nasdaq: ATVI) today announced that Chris Spencer of Fitchburg, Wisconsin is the Grand Prize winner of the “True CrimeÒ Guess the City and Win Marcus’ Ride” Sweepstakes. The 40 year old (Financial Analyst) won a brand new Chrysler 300 tricked out by industry leader Next Motorsports through a random drawing held on July 15.

The promotion, which ran from May 18 through June 16, in support of Activision’s upcoming True CrimeÒ: New York City cop drama challenged entrants to guess the setting of the company’s upcoming game. Fitchburg’s name was chosen from more than 18,000 entrants.

The Chrysler 300, which is fully customized in the style of the game’s lead character, Marcus Reed, features a Brilliant Black Crystal Pearl finish with lowered frame, rimmed out in 22” Asanti Wheels, Billet front grille, and Lamborghini style doors. Motorsports has also transformed the interior for maximum entertainment, adding an Xbox® video game system, SAVV 10.2” headrest monitors, Alpine AM/FM/DVD/CD player with LCD monitor, as well as booming MA Audio front and rear component speakers, 4-channel amp, subwoofer amp, and a 12” subwoofer in a custom Next Motorsports enclosure. The True Crime logo is embroidered on headrests and floor mats.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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Title: True Crime 2: New York City (Multi-Platform)
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