Activision and Lionhead® Studios’ The Movies™ Premieres at Retail Outlets Nationwide
Company: Activision
Santa Monica, CA – November 8, 2005 – Lights…Camera…Action! Activision, Inc.’s (Nasdaq: ATVI) The Movies™ is ready for its close up and is now available at retail outlets nationwide. Created and developed by renowned life simulation pioneer Peter Molyneux and Lionhead® Studios, The Movies allows gamers to become the ultimate Hollywood player by building and running their own movie studio, from crafting and shooting unique movies to making or breaking the stars they discover and create.

“The Movies is the most comprehensive Hollywood experience ever,” said Dusty Welch, vice president of global brand management, Activision, Inc. “Whether it’s building and running the studio of your dreams or creating movie masterpieces, The Movies delivers something for everyone who has ever dreamt of making it in Tinseltown.”

In Story Mode, players take command of their inner movie mogul and manage all aspects of a studio from talent and resources to research and development. They can make a wide variety of movies such as crime dramas, psycho thrillers, musicals, spaghetti westerns, sci-fi cliffhangers and black comedies, and work to maximize box office success by staying one step ahead of the competition. In addition, players can jump right into movie making in Sandbox Mode, creating films from their favorite time period from the silent film era of cinema to present day and beyond. Ultimate control is at gamers’ fingertips as they customize everything from scripts and dialog to the look of their stars from head-to-toe. With thousands of exciting movie characters and limitless options, The Movies allows players to take full creative control of their Hollywood ambitions, ultimately posting their box office blockbusters or obscure B movies to www.themoviesgame.com for the entire world to see.

The Movies for Windows® PC is available for a suggested retail price of $49.99. In addition, a DVD disc Premiere Edition featuring exclusive star costumes, a 20-song game soundtrack, an advanced movie-making hints guide, trailers and original concept art, is available for the suggested retail price of $59.99. Both versions are rated “T” (Teen with blood and gore, crude humor, mild language, sexual themes, use of alcohol and tobacco, and violence) by the ESRB.

For more information on The Movies, please visit www.themoviesgame.com.

About Lionhead Studios
Lionhead Studios is based in Guildford, Great Britain, and was founded in 1997. The company’s first game, “Black & White” for PC, was released in 2001, and worldwide sales of it have topped 2 million copies. Its second game, “Fable” for Xbox, has sold more than 1.6 million copies worldwide, and the numbers continue to climb, making it one of the top-selling Xbox titles of all time. Three further titles Fable: The Lost Chapters, Black & White 2 and The Movies, have all been released on PC this fall. For more information about Lionhead Studios, visit http://www.lionhead.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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