Call of Duty 4: Modern Warfare Game of the Year Edition for Xbox 360 Enlists for Battle
Company: Activision
Santa Monica, CA – March 20, 2008 – Recruits and soldiers alike, get the Battle-Dress Uniforms ready, Activision, Inc., (Nasdaq: ATVI) and Infinity Ward are planning a new offensive with Call of Duty® 4: Modern Warfare™ Game of the Year Edition. Scheduled for release at all retailers nationwide in April, Call of Duty® 4: Modern Warfare™ Game of the Year Edition will feature a token to download the Variety Map Pack, a series of four new multiplayer maps exclusively for Xbox 360® video game and entertainment system from Microsoft. The Variety Map Pack will also be available for purchase on Xbox LIVE® Marketplace in April, arming gamers with multiple ways to experience the newest multiplayer action from the blockbuster hit title.

As an early sneak peak on March 28, GameStop Corp. (NYSE:GME), the world's largest video game and entertainment software retailer, will host the Variety Map Pack Challenge at two exclusive preview events, one in New York City and the other in San Jose, Calif., for gamers to be among the first in the world to play the new maps on Xbox 360 and meet members of the Infinity Ward team. The first 100 guests at each location will receive a free token to download the Variety Map Pack upon release, and the first 200 contestants will compete for prizing, including Gamestop gift cards.

Once released, the new downloadable Variety Map Pack for Xbox 360 will be available for download on Xbox LIVE Marketplace exclusively for 21 days.

The worldwide best-selling game in units of 2007, according to The NPD Group, Chart Track and The GFK Group, and winner of more than 50 editors’ choice and game of the year honors, Call of Duty 4: Modern Warfare is rated “M” (Mature) by the ESRB for Intense Violence, Strong Language, Blood and Gore.

For more information on Call of Duty 4: Modern Warfare Game of the Year Edition and the Variety Map Pack Challenge, go to: www.charlieoscardelta.com or www.gamestop.com/playcod4.

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp. is the world's largest video game and entertainment software retailer. The company operates 5,264 retail stores in 16 countries worldwide. The company also operates two e-commerce sites, GameStop.com and EBgames.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recent acquisitions and the identification of suitable future acquisition opportunities and foreign exchange rate changes. Other such factors include additional risk factors identified in Activision’s most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

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©2007 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks and Modern Warfare is a trademark of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.
Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation.
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Game: Call of Duty 4: Modern Warfare (Xbox 360)
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