Call of Duty 4: Modern Warfare Game of the Year Edition Hits Retail Shelves
Company: Activision
Santa Monica, CA – April 4, 2008 – Activision, Inc. (Nasdaq: ATVI) and Infinity Ward are giving gamers a new offensive with the launch of the Call of Duty® 4: Modern Warfare™ Game of the Year Edition. The title allows gamers to experience the intense cinematic action of the original, award-winning and best-selling title, and includes a token for the Call of Duty 4: Modern Warfare Variety Map Pack, available now exclusively for download via Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft.

Exclusively available for Xbox 360 for the next 21 days, the map pack includes “Broadcast,” which features tight corridors and wide open parking lots where large groups utilize close-quarter fighting and strategic maneuvers; “Chinatown” where night battles well lit by the full moon play havoc against a backdrop of brightly colored lamps, antique shops and neon signs of the local district; “Killhouse,” a desolate warehouse under enemy attack where squads will need to move through building mock-ups and plywood walls in order to full take control of the combat arena; and “Creek,” A large wide open village in a heavily wooded area where battles are fought between high ridgelines and deep in underground caves.

To celebrate the launch of the Call of Duty 4: Modern Warfare Game of the Year Edition and the Variety Map Pack, Xbox LIVE will host a Double XP Weekend. Starting on Friday, April 4 through Sunday, April 6, players can earn twice as many experience points as they play the new maps on the Variety Map Pack specific playlists.

Both the Call of Duty 4: Modern Warfare Game of the Year Edition and Call of Duty 4: Modern Warfare Variety Map Pack for Xbox 360 are available now in the United States. Call of Duty 4: Modern Warfare is rated “M” (Mature) by the ESRB for Intense Violence, Strong Language, Blood and Gore.

For information and updates on Call of Duty 4: Modern Warfare, players can visit: www.charlieoscardelta.com.

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recent acquisitions and the identification of suitable future acquisition opportunities and foreign exchange rate changes. Other such factors include additional risk factors identified in Activision’s most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

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©2007 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks and Modern Warfare is a trademark of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.
Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation.
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Game: Call of Duty 4: Modern Warfare (Playstation 3)
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