Santa Monica, CA – November 17, 2009 – It’s time to get off the couch and into the game with Activision Publishing, Inc.’s (Nasdaq: ATVI) Tony Hawk: RIDE, the ground-breaking new entry in the popular action sports franchise. Featuring a revolutionary skateboard controller, players of varied skill levels can physically control the action by stepping on board to perform movements and gestures that directly translate into amazing tricks in the game; from grinds, grabs and ollies to Tony Hawk’s signature tricks.
“Tony Hawk: RIDE is THE new way to play. It gives a whole new meaning to game night by allowing the entire family to challenge one another to competitions that are as fun to watch as they are to play,” said Rob Kostich, head of marketing, licensed products, Activision Publishing, Inc. “It’s the perfect activity for the entire family this holiday season…and anytime of the year.”
“This is the game I’ve always wanted to make,” said legendary pro skater Tony Hawk. “The skateboard peripheral opens up a whole new level of interactivity and physicality, allowing players to control the action with their whole body. I can’t wait for everyone to jump on the board and ride.”
Tony Hawk: RIDE takes the popular action sports video game franchise in an all-new direction. The wireless skateboard controller was designed in conjunction with the game to offer a dynamic gaming experience built from the ground up. The innovative motion sensing peripheral offers a completely new way to play games. Without complex button combinations or analog sticks, gamers of various skill levels can literally step on the board and play.
Tony Hawk: RIDE is developed by Robomodo for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. Buzz Monkey developed the Wii™ system version. The game is rated E10+ by the ESRB. For more information, fans can visit www.THRide.com, www.Facebook.com/TonyHawkRIDE and www.Twitter.com/THRIDE.
For all video assets, visit the Activision Broadcast Media Center – http://www.usngondemand.com/index.php.
About Tony Hawk, Inc.
Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.
Based in Chicago, IL, Robomodo is a video game development studio focused on producing top-tier products on current and next generation console platforms. Robomodo’s team has a strong track record for marrying solid game design with an innovative artistic style, as well as harnessing the power of current and next-gen consoles. The core Robomodo team has proven its abilities in the Mortal Kombat, NBA Street and Fight Night franchises. The company’s first game for Activision Publishing, Inc. is Tony Hawk: RIDE, which will be released in 2009 simultaneously on the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ system.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
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