MINNEAPOLIS, MN – February 11, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) and Twentieth Century Fox Licensing & Merchandising (Fox Licensing) today announced the North American release of the Percy Jackson & The Olympians: The Lightning Thief video game for Nintendo DS™. The thrilling and addictive tactical role-playing game is based on Rick Riordan’s acclaimed book series and 20th Century Fox’s eagerly anticipated movie Percy Jackson & The Olympians: The Lightning Thief, which arrives in theaters February 12, 2010.
Based on the first novel in the best-selling book series, Percy Jackson & The Olympians: The Lightning Thief is set in a modern world where the twelve gods of Mount Olympus are alive and Percy Jackson, the teenage son of Poseidon, is suspected by Zeus of stealing his lightning bolt, the universe’s most powerful weapon. Percy must prove his innocence, save his mother, and avoid a devastating war among the gods.
“It’s wonderful to see this magical saga brought to life in gamers’ hands,” said David Oxford, Activision Publishing. “The game’s impressive visuals and strategic gameplay does justice to the larger than life contemporary mythological world in which the book and movie take place.”
Gary Rosenfeld, Senior Vice President of New Media Licensing for Fox Licensing added, “Fans of the book series and those about to become fans of the film are going to have a great time playing this game.”
Players will need to employ all the spells and strategies at their disposal as they lead Percy and his friends, Annabeth and Grover, through every exciting scenario. As they overcome enemies they will grow more powerful and learn new skills to aid them as they search for the lost lighting bolt. Planning which team member to take into battle is key to survival – certain combinations of characters boost their effectiveness.
Percy Jackson & The Olympians: The Lightning Thief is now available for Nintendo DS™ at the retail price of $29.99. For more information please visit www.activision.com.
About Twentieth Century Fox
Twentieth Century Fox Film Corporation is a unit of Fox Filmed Entertainment (FFE) – both subsidiaries of News Corporation. As one of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International and Twentieth Century Fox Animation.
About Fox Licensing & Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.
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