Activision Introduces Shootin' Fun for Everyone With top Shot Arcade Exclusively for Wii, Coming This March
Company: Activision
MINNEAPOLIS, MN –– February 17, 2011 – Activision Publishing, Inc. (Nasdaq: ATVI) today announced that TOP SHOT ARCADE, a new arcade-style shooting experience developed exclusively for Wii™, will be available March 2011 . The game comes equipped with the TOP SHOT ELITE peripheral that features pump action reload and an adjustable stock to fit players of all ages and sizes. TOP SHOT ARCADE is designed to be the ultimate party game with four person head-to-head shooting action.

“Players will have a blast with friends and family in the wild, fun competition of an arcade shooting game in the comfort of their own home,” said David Oxford, Activision Publishing. “TOP SHOT ARCADE is packed with arcade style action and over the top humor to keep players high fiving and laughing!”

TOP SHOT ARCADE allows players to compete in over 75 arcade shooting galleries across 15 North American locations where up to four people can play simultaneously. Target practice definitely pays off, as TOP SHOT ARCADE includes 15 hilarious bonus games, including Night of the Living Trophies (zombified bucks anyone?), Trailer Trashin’ (no explanation needed) and Animatronic Annihilation (make those dang robotic animals stop singing!). You’ll need to get your trigger finger ready for the included TOP SHOT ELITE peripheral, designed by Red Octane (Guitar Hero fame), that makes the game immediately accessible so everyone can get in on the shootin’ fun.

TOP SHOT ARCADE, bundled with the TOP SHOT ELITE, will be available exclusively for Wii™ in March 2011 for a MSRP of $49.99. The game is rated T for Teen. For more information, visit www.topshotarcade.com or follow on Twitter and Facebook - @ActivisionHunts – Facebook.com/ActivisionHunts

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii is trademark of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.
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