Call of DutyŽ: Black Ops II Pushes the Boundaries of the Call of DutyŽ Franchise
Company: Activision
Santa Monica, CA - May 2, 2012 - Call of DutyŽ: Black Ops II delivers the most groundbreaking and visceral Call of DutyŽ experience ever. Set in the year 2025, Call of Duty: Black Ops II propels players into global conflict featuring advanced weaponry, robotics, and drone warfare in a new Cold War scenario whose seeds are being sown in today's headlines. New graphics technology drives the stunning cinematic action of the single-player campaign's branching storylines and non-linear missions.

"Hands down, this is the most ambitious Call of Duty ever," said Eric Hirshberg, CEO of Activision Publishing. "We are bringing disruptive innovation to the franchise and we are doing it on several fronts. We're pushing the boundaries technologically, graphically, and from a narrative and gameplay perspective. At the same time, we need to stay true to the epic realism, authenticity, heart pumping adrenaline, and cinematic action that so many people love and expect from a Call of Duty game. Treyarch's vision for Call of Duty: Black Ops II will redefine the Call of Duty franchise for the future--both literally and figuratively."

"With Call of Duty: Black Ops II, the team is crafting an experience that Call of Duty fans have never seen before," said Mark Lamia, Studio Head for Treyarch. "We are challenging assumptions on every front, with the single player campaign, Zombies and multiplayer. In the campaign, we are creating a thought-provoking story that introduces branching storylines and meaningful choices that impact the narrative. Running in the multiplayer engine for the first time, Zombies gives players a bigger and more diverse set of gameplay experiences, as well as entirely new ways to wage war with the undead. And in multiplayer, we're embracing all skill levels and play styles to give players more ways to engage. With Call of Duty: Black Ops II, we're all in and we won't rest until we've launched nothing less than the best Call of Duty we've ever made."

On November 13th award-winning developer Treyarch and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),will deploy the sequel to the universally acclaimed Call of DutyŽ: Black Ops, which following its launch in 2010 set the record for the biggest entertainment launch in history. Call of Duty: Black Ops II has not yet been rated. For more information, visit www.callofduty.com/blackopsor follow Call of Duty: Black Ops II on www.facebook.com/codblackops and on Twitter at #BlackOps2.

About Treyarch
Treyarch is an industry-leading game developer, wholly owned by Activision Publishing, Inc. whose previous game Call of Duty: Black Ops set an entertainment launch opening record upon its release in 2010 and continues to be one of the best-selling games of all time, according to NPD and GfK Chart-Track.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of November 13, 2012 are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Š 2012 Activision Publishing, Inc. ACTIVISION and CALL OF DUTY are registered trademarks of Activision Publishing, Inc.
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