Activision Publishing and MGA Entertainment Announce An All-New Bratz® Video Game
Company: Activision
Minneapolis, MN – June 7, 2012 – Prepare for fabulous glitz-n-glam as Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI), in partnership with MGA Entertainment, today announced that the all-new Bratz®: Fashion Boutique video game. Planned to arrive this fall for the Nintendo 3DS™ and Nintendo DS™ hand-held systems, players will join the beloved Bratz® gals, Cloe™, Jade™, Yasmin™ and Sasha™, to live out their dream of running the hottest fashion boutiques in all of Stylesville.

“For more than ten years, the Bratz brand has connected with style-savvy young girls across the country,” said David Oxford, Executive Vice President, Activision. “We are delighted to work with MGA to deliver an authentic, interactive way for young girls to pursue their interest in fashion.”

Stylesville is in fear of losing their local mall and they need the Bratz help to stop this fashion faux pas! In the all-new Bratz: Fashion Boutique video game, players will become one of the Bratz divas on a mission to run and decorate chic boutiques to help start the latest fashion trends. Girls with a passion for fashion will create fabulous outfits in designer mini-games and sell these must-have creations to new customers to earn money and stardom. Once the perfect outfit has been created, hit the runway and organize stunning fashion shows to model these stylish collections. With more than 100 fashion clothes and accessory combinations, girls will design and create their way to becoming the ultimate fashionista!

“The Bratz brand empowers girls to express themselves with edgy style and fashion attitude and has attracted fans of all ages from around the world,” said Casey Collins, EVP, Global Licensing & Entertainment. “We are excited to partner with Activision to offer an exciting video game that reflects the girls with a passion for fashion while offering a robust and engaging gaming experience.”

For more information on Bratz: Fashion Boutique, please visit www.activision.com. This game is not yet rated by the ESRB.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink ™, Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date Bratz, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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©2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Nintendo DS and Nintendo 3DS are trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.
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