Activision Publishing Unveils Cabela's® Hunting Expeditions™
Company: Activision
Minneapolis, MN – July 12, 2012 – Prepare to be whisked away to extraordinary locations where glory and defeat hang on a single shot with the all-new entry in the successful Cabela’s hunting franchise, Cabela’s® Hunting Expeditions™, from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI). Discover a vast world bursting with top-notch action as players use a combination of strategy and stealth to stalk their prey and remain unnoticed long enough to capitalize on the perfect opportunity. Cabela’s Hunting Expeditions is planned to launch Oct. 23 on the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system , Wii™ system from Nintendo and a digital release version for Windows PC.

“Cabela’s Hunting Expeditions is a wildly entertaining game that envelops players within the thrill of the hunt,” said David Oxford, Executive Vice President, Activision Publishing. “With a focus on the opportunity to hunt in a beautiful, wide-open world, this is the most authentic hunting title to date.”

Players can experience nature like never before with unprecedented freedom to hunt exactly how they wish. The exhilarating campaign of Cabela’s Hunting Expeditions sends players through majestic terrains from North America to Africa, discovering and deciphering the best way to take down the wide variety of animals the game has to offer. Plan the hunt accordingly, as rewards will be granted for an accurate shot, while an inaccurate one will leave gamers walking away empty-handed.

To ensure that gamers get the most out of their hunts, Cabela’s Hunting Expeditions utilizes Gun Builder mode that allows players to modify their firearms. The game also introduces an array of new all-terrain vehicles that make covering ground and discovering new hunting locations easier and more fun than ever. Players will also improve their rank as they progress, unlocking better resources, new terrain and more challenging goals.

For more information on Cabela’s Hunting Expeditions, ‘Like’ the official Facebook page at www.facebook.com/CabelasHuntingExpeditions.

About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitterâ. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUBâ Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s Web site, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Cabela’s Hunting Expeditions are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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©2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. ©2011 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Nintendo trademarks and copyrights are properties of Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.
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