Artificial Life Brings the Full Experience of the BMW Z4 to the Apple App Store
Los Angeles / Berlin / Hong Kong, May 26, 2009 - Artificial Life, Inc., (OTC BB: ALIF, www.artificial-life.com), today announced the launch of “BMW Z4 Experience” game application for the iPhone and iPod touch, available at a launch price of 99 cents in the Apple App Store. The application features the latest masterpiece from BMW, the all-new BMW Z4 Roadster.

As an extension of the very successful “BMW Z4 – An Expression of Joy. – Lite” launched in March 2009, “BMW Z4 Experience” maximizes players’ enjoyment of navigating the amazing roadster through four unique mini-games which include: Free Driving, Art Experience, Driving Experience, and Navigation Experience. Free Driving allows players to draw using their tires as a paintbrush that creates “brushstrokes” in many colors. Art Experience is a brand new approach to creating splatter art paintings while driving the Z4 Roadster on a canvas. In Driving Experience players get to practice their virtual driving skills through five intense obstacle courses. The Navigation Experience game is a classic traveling salesman style puzzle game challenging players through 30 brain-teasing levels.

Game Features:
360° view of the new BMW Z4 Roadster modeled to exact BMW specifications using full 3D Computer-Aided Design
Configurable hardtop, paintwork and rims on a highly detailed 3D rendition of the BMW Z4
Four mini-games offering experiences in creating artwork, driving and navigation
Authentic symphony of dynamic BMW Z4 sound effects
Entirely new game play combining drawing and driving into one amazing experience
Excellent graphics featuring outdoor tracks in the countryside, seaside, alpine trail and more
Multiple camera views and control options that allow for an unparalleled virtual BMW Z4 experience
Save all artwork creations to share with friends using Facebook Connect


For more details, please visit: www.bmw.com/Z4 or www.botme.com, and on the iPhone.m.botme.com. The game is now available at the Apple App Store:
http://itunes.com/app/bmwz4experience

“After the very successful launch of the free application ‘BMW Z4 – An Expression of Joy. – Lite’, Artificial Life has extended the title with a new interface, additional mini-games and the integration of Facebook Connect. I’d like to thank Artificial Life for the outstanding work and we look forward to collaborating with Artificial Life on further projects. The ‘BMW Z4 Experience’ is again an excellent opportunity to experience BMW in a joyful way!” said Andreas Schwarzmeier, Licensing Manager at BMW Sport Marketing & Cooperation.

“We are very pleased to offer fans a creative experience with their virtual Z4 Roadster with this collection of new games. I would like to thank BMW once again for the opportunity to work together on the Z4 project and for their generous support. We have received tremendous positive feedback and very high download numbers for the lite version and we hope all BMW fans will enjoy this new and expanded experience even more!” said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc. Facebook® is a registered trademark of Facebook Inc.)

About Artificial Life, Inc.
Artificial Life, Inc. (OTCBB: ALIF) is a public US corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit www.artificial-life.com or the company’s m-commerce portal at www.botme.com.

Forward-Looking Statements:
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as “may”, “will”, “should”, “expect”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “potential”, “continue” or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 9, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.
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