CALLA LILYâ€™s hit single â€œPasanâ€ from their gold album â€œDestination XYZâ€ has been designated the official soundtrack of the online game, Lineage IIâ„¢.
In fact, animated sequences from the Triple-A MMORPG (Massively Multiplayer Online Role-Playing Game) can be seen in the music video for â€œPasanâ€.
Lineage IIâ„¢, created by Korean gaming giant NCsoft is distributed in the Philippines, Singapore, and Malaysia by Asian Media Development Group (AsianMediaÂ®).
AsianMedia Chief Operating Officer, Ronald Allan Aquino revealed that DVD game installers of Lineage II will include the â€œPasanâ€ music video.
Likewise, specially marked copies of â€œDestination XYZâ€, released by Sony BMG Entertainment Philippines and available in record stores nationwide will also carry the Lineage II game installer.
â€œMore than providing theme music you can listen to while playing Lineage II, Calla Lily and â€˜Pasanâ€™ capture a key strategy for playing the game, which is working as a team to get to where you want to go and not leaving anyone behind,â€ said Aquino.
Lineage II features intriguing and highly sophisticated political, economic, and social systems that add another dimension to the gameâ€™s power struggles which are not found in other MMORPGs.
Overwhelming support for â€œPasanâ€ video
Since it first aired on MYX on June 1, the â€œPasanâ€ music video has enjoyed tremendous support from Calla Lilyâ€™s legion of fans, better known as â€œCallalistasâ€. Within days of its premier, the video quickly shot to the #1 spot on MYX and spawned numerous postings on YouTube.
Some video posts of â€œPasanâ€ on YouTube, captured from television sets by fans, have already gotten over 20,000 hits within a week of the videoâ€™s premiere.
Darwin Hernandez, from Calla Lilyâ€™s management, Soupstar Entertainment said, â€œThe response for â€˜Pasanâ€™ has been awesome and Iâ€™m sure the guys really appreciate it.â€
MYX viewers can continue to show their support for Calla Lily and â€œPasanâ€ by sending â€œMYXVOTEPASANâ€ to 2366 through SMS.
Making the Video
Calla Lily, with Kean Cipriano on vocals, Alden Acosta on lead guitar, â€œTatsiâ€ Jamnague on rhythm guitar, Lemuel Belaro on drums, and Aaron Ricafrente on bass guitar, endured a gruelling 2-day shooting schedule for â€œPasanâ€.
In the video, directed by Pancho Esguerra and produced by Chris Cahilig Consultancy with Straightshooters Media Inc., the band must make their way to a â€œBattle of the Bandsâ€ type competition. On their way to the gig, they encounter a number of obstacles ranging from a vicious guard dog to rival bands who try to keep them from performing onstage.
Through dedication, perseverance and teamwork, the guys break past the barriers and make it to the competition venue just in time to rock the house with a high-flying performance of â€œPasanâ€.
The music video features spectacular computer generated images (CGI) which were seamlessly integrated into the live action sequences to mirror the bandâ€™s struggle to reach their destination.
Calla Lily performed all of their own stunts, soaring through several scenes harnessed to wire rigs for their amazing leaps and aerial maneuvers.
Lead singer Kean Cipriano said, â€œwe all had a lot of fun working on this video and weâ€™re really glad to be a part of Lineage IIâ€.
â€œPasanâ€ which means â€œto shoulder or carry on oneâ€™s backâ€ is loosely based on the poem â€œFootprints in the sandâ€, according to drummer Lemuel Belaro who wrote the songâ€™s lyrics.
The fast-paced, action-packed video was shot in Quezon City at the St. James School, which was transformed overnight to create the various scenes in the video. The music video also features the participation of â€œCallalistasâ€ who gamely stayed until the early hours of the morning to take part in the concert sequences.
Established in 1999, Asian Media Development Group, previously known as AMDG, built up a nationwide sales and distribution network for licensed PC games, which penetrated more than 90% of internet cafes in the Philippines. Expanding into the online gaming market in 2007, the company adopted a vibrant new logo and re-emerged as AsianMedia to reflect its commitment to providing the best online gaming experience for regional gamers. To learn more, visit www.AsianMedia.ph/icafelounge/.