Share the Wild Ride with Atari's Rollercoaster Tycoon 3 and Microsoft Photo
Company: Atari
BEVERLY, MA - October 12, 2004, 2:00 PM EDT - Atari, Inc. (Nasdaq: ATAR) announced today that its highly anticipated RollerCoaster Tycoon(r) 3 game
will include innovative new photo features and a full version of Microsoft Photo Story, which will enable players to tell the story of their park experience and share it with their friends.

In RollerCoaster Tycoon 3 players can create and share elements of their parks and roller coasters found in previous versions of the series like never before. In addition, owners of RollerCoaster Tycoon 3 will be able to create customized park guests, groups of their friends, fireworks shows and guest photos, as well as CoasterCam(tm) and park videos directly from the game. New scenery items called Photo Spots can be placed in a park and enable park guests, "Peeps," to pose for the camera. In addition, cameras can be placed directly on roller coasters to take shots of guests as they ride. These in-game photos are then easily transferred to the Photo Story software included on the RollerCoaster Tycoon 3 disk so that players can create a digital slideshow of their experience by adding music, narration and pan and zoom effects which can then be shared with friends and family via email, CD, VCD or posted online.

"A key component of the RollerCoaster Tycoon series has always been sharing your park experience with friends," said Nancy MacIntyre, Vice President of Marketing for Atari, Inc. "RollerCoaster Tycoon 3 takes that to the next level by allowing players to share not only their roller coasters but also
fireworks, Photo Stories and movies with the ease and accessibility offered by Windows XP and Photo Story."

"Windows XP enables some of the best gaming innovations and makes it easy for anyone to enjoy great multimedia experiences," said Susan Kittleson, group product manager for Windows at Microsoft Corp. "Atari's RollerCoaster Tycoon 3 showcases this innovation by allowing game players to bring their creations to life with Photo Story."

RollerCoaster Tycoon 3 features stunning 3D graphics, a CoasterCam(tm) that lets players "ride the rides," a Fireworks MixMaster(tm) to create fireworks displays, dozens of new rides and themed attractions, a Peep Designer, VIPeeps, a Sandbox Mode, customizable music, day and nighttime cycles, and the ability to save photos and movies of your park.

Photo Story lets users create fun and exciting digital slide shows from their pictures. With Photo Story, users can add motion effects, music, and
narration, and save their experience as a digital slideshow that can be viewed with Windows Media Player 7 or higher, or other programs that support playback of Windows Media Video 9 files (WMV). Because Photo Story uses advanced Window Media compression, Photo Stories are small enough to easily share via e-mail and post to the web.

RollerCoaster Tycoon 3 is being developed by Frontier Developments, Ltd. and has a U.S. in-store date of November 2nd and a November 5th launch date in territories outside the U.S. Consumers who pre-order the game from participating retailers will receive a "Coaster Pack" that contains three
professionally designed coasters that were created exclusively for RollerCoaster Tycoon 3 and are only available through the pre-sell program. Additional details and a downloadable demo of the game are available at atari.com/rollercoastertycoon.

About Frontier Developments, Ltd.
Frontier and its founder, David Braben, have a long association with Chris Sawyer going back to 1987, when Chris first worked on PC versions of the
famous "Elite" and "Virus" games. Frontier has for many years used its own cutting-edge 3D game engine on both PC and console titles. The company has a strong track record of creating both innovative 'own-IP' games and original high-quality titles that give a faithful treatment of existing
brands. The company's most recent two console games gathered three prestigious BAFTA (The British Academy of Film and Television Arts)
nominations between them ("Wallace & Gromit in Project Zoo" on PlayStation(r)2, Xbox, GameCube and PC, based on Aardman Animations Ltd.'s
multiple Oscar(r)-winning duo; and the novel, award-winning "Dog's Life" published by Sony Computer Entertainment Europe on PlayStation(r)2).
Frontier employs approximately 60 people, and has offices in Cambridge and Ely in the UK.

About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(tm), Enter the Matrix(tm),
Neverwinter Nights(tm), Stuntman(tm), Test Drive(r), Unreal(r) Tournament 2004, and Unreal(r) Championship; and mass-market and children's games such as Backyard Sports(tm), Nickelodeon's Blue's Clues(tm) and Dora the Explorer(tm), Civilization(r), Dragon Ball Z(r) and RollerCoaster Tycoon(r).
Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

# # #

(c) 2004 Atari, Inc. All Rights Reserved.

RollerCoaster Tycoon(r) 3 game (c) 2004 Chris Sawyer; Programming (c) 2004 Frontier Developments Ltd. All rights reserved. The names of actual
companies and products mentioned herein may be the trademarks of their respective owners.
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Game: RollerCoaster Tycoon 3 (PC)
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