Atari Scores a 'Triple Word Score' With Most Complete interactive Scrabble Game to Date
Company: Atari
BEVERLY, Mass.--(BUSINESS WIRE)--Oct. 14, 2004-- Atari, Inc. (Nasdaq:ATAR - News) announced the newest addition to the popular SCRABBLE® interactive franchise has shipped to retail stores nationwide. The beloved game found in one out of three American homes, SCRABBLE is a game that spans many generations. SCRABBLE® Online for Windows offers the most complete interactive SCRABBLE experience to date with seven different ways for people to enjoy the game they love including solo play, online matches, email games, mini-games and customizable options.

"SCRABBLE is an iconic brand that translates well onto multiple forms of media, including PC and video games, with almost two million units sold(1)," said Nancy MacIntyre, vice president of marketing, Atari, Inc. "SCRABBLE Online represents the most robust SCRABBLE game by putting players' skills to the test with expanded features and the addition of a multi-player experience."

With SCRABBLE Online, players can play a game of SCRABBLE any time and any way they want including:

Playing a single-player game;
Challenging up to three computer generated opponents;
Competing against up to three friends via hotseat;
Meeting players of all skill levels for head-to-head tournaments online;
Battling other opponents (and the clock!) in Tournament Play, complete with official SCRABBLE tournament rules and a player ranking system;
Playing by email - challenge friends and family right from your "in-box;"
Against co-workers via the LAN network.

To help players build your SCRABBLE skills, SCRABBLE Online includes addictive mini games like "Scrabble Blitz," with timed turns and games; "Link Letter" where players select tiles that are "linked" together to form words; "Diction or Fiction" in which players try to identify the real word; and determining which player made a move that can be awarded the "Best Play."

SCRABBLE Online also includes a "Personal Trainer" mode with six practice activities to help players work toward the kind of word and game mastery needed for competitive play. Games include: Creating as many two or three letter words as possible using a random set of tiles in "2-Letter Words" and "3-Letter Words;" completing words that have already been started in "Word Beginnings" and "Word Endings;" forming "Hook Words" given two pre-selected letters; and making "Anagrams" with a random selection of tiles.

With SCRABBLE Online, players can also add words to the Official SCRABBLE dictionary and can customize their game boards, backgrounds, tile colors, board position and audio options.

Developed by Boston Animation, SCRABBLE Online is rated 'E' for Everyone and is available at retail stores nationwide for a suggested retail price of $19.99. Additional information about this game and other Atari games can be found at

(1)Through August 2004 in the U.S. according to data from The NPD Group, Inc.

About Hasbro, Inc.
Hasbro (NYSE:HAS - News) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Atari
New York-based Atari, Inc. (Nasdaq:ATAR - News) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive®, Unreal® Tournament 2004, and Unreal® Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit

(C) 2004 Atari, Inc. All Rights Reserved.
SCRABBLE is a trademark of Hasbro in the US and Canada and is used with permission. (C) 2004 Hasbro. All Rights Reserved.

The NPD Group is a service mark of NPD Group, Inc.

All trademarks are the property of their respective owners.
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Game: Scrabble Online (PC)