Atari'S Dragon Ball Z: Budokai 3 Goes Gold
Company: Atari
BEVERLY, Mass.--(BUSINESS WIRE)--Oct. 25, 2004--Atari, Inc. (Nasdaq: ATAR - News) today announced that Dragon Ball Z®: Budokai(TM) 3, has been approved for release by Sony Computer Entertainment America and manufacturing has begun. Rated 'T' for teen, Dragon Ball Z®: Budokai(TM) 3 and the Dragon Ball Z®: Budokai(TM) 3 Limited Edition will launch for the PlayStation®2 computer entertainment system at a suggested retail price of $49.99 and $59.99 on November 16th. Both products should be available in-stores by November 23.

The third installment of the popular Dragon Ball Z®: Budokai(TM) titles, Dragon Ball Z®: Budokai(TM) 3 has received critical acclaim in previews from leading consumer and enthusiast publications.

* "If you've ever been curious about the series, now's the time to try it, because Dragon Ball Z: Budokai 3 is shaping up to be the best entry yet." - Gamespot.com
* "Triple the action! Triple the thrills! Budokai 3 powers up the franchise." - Game Pro
* "The Kame, the Hame, and the Ha are gleefully intact as Goku and company prepare to fire a flaming fusillade of fireballs at Freeza and the rest of the Dragon Ball brigade. You Love It." - GMR

"Since the first Dragon Ball Z®: Budokai(TM) game launched in December 2002, Atari has captured the excitement of anime fans everywhere and established the Budokai series as an annual top-seller," said Matt Collins, Director of Brand Marketing for Atari's Beverly studio. "By listening to fans, staying true to the Dragon Ball Z® animated series, and launching three weeks earlier than in 2002 or 2003, Atari has laid the groundwork for another successful holiday season despite intense competition in the marketplace."

About Dragon Ball Z®: Budokai(TM) 3

In Budokai(TM) 3, a "Hall of Fame" cast of warriors from Dragon Ball Z®, Dragon Ball GT®, and DBZ® movies will come together for a tournament of champions. With the power of the new Saiyan Overdrive Fighting System, players will have unprecedented gameplay control and Dragon Ball Z® authenticity. Players will earn points, allowing them to customize their characters and create passwords to share custom characters via the Internet. Also, an exciting and all-new single player mode will allow fans to recreate some of the most dramatic DBZ® moments. All told, Budokai(TM) 3 will mark the best installment in the series yet.

The Dragon Ball Z®: Budokai(TM) 3 Limited Edition includes several bonus items especially for the most ardent fans of DBZ®. Official licensee Jakks Pacific has commissioned an exclusive Broly(TM) Chibi toy featuring the character's Budokai(TM) 3 in-game alternate costume. Atari also has produced a documentary that gives rare glimpse at how the U.S. voice actor cast of DBZ® makes the show's memorable characters come to life in a behind-the-scenes bonus DVD video called "Behind the Screams: The Making of Budokai(TM) 3." The DVD also contains the Budokai(TM) 3 "Super Trailer" video and a URL that fans can use to catch a sneak peek of the first ever DBZ® action-adventure game - DBZ® Sagas: Evolution.

Dragon Ball Z® Brand Information:

* 512 episodes of Dragon Ball®, Dragon Ball Z® and Dragon Ball GT® collectively
* More than $3 billion in worldwide merchandising
* More than 8.5 million hits per day on dragonballz.com
* More than 15 million Dragon Ball Z® home videos sold LTD

For more information on Dragon Ball Z®, visit www.dragonballz.com.

About FUNimation

FUNimation Productions, Ltd. is a full-service brand management company with in-house production, licensing, Internet, marketing, and home video sales and distribution divisions. The company manages brands such as the international phenomenon Dragon Ball Z®; Dragon Ball®, the precursor to Dragon Ball Z; Dragon Ball GT®, the long awaited sequel to Dragon Ball Z® currently airing on Cartoon Network; Yu Yu Hakusho®, the hit series seen by millions on Cartoon Network; the recently announced mega-hit series Case Closed, known in Japan as Detective Conan, which is coming to Cartoon Network on May 24, 2004; and many other fan favorites. For additional information on FUNimation and its properties visit www.funimation.com, or contact Jeff Dronen at 817-788-0627, ext. 251, or pr@funimation.com.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR - News) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive®, Unreal® Tournament 2004, and Unreal® Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

* © 2004 Atari, Inc. All rights reserved.
* © 2004 BIRD STUDIO/SHUEISHA, TOEI ANIMATION. Licensed by FUNimation® Productions, Ltd. All Rights Reserved.

Dragon Ball Z, Dragon Ball GT, and all logos, character names and distinctive likenesses thereof are trademarks of TOEI ANIMATION.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.
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Game: Dragon Ball Z Budokai 3 (Playstation 2)
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