'Dragon Ball Z: Budokai 3 Ships to Stores Nationwide
Company: Atari
BEVERLY, Mass.--(BUSINESS WIRE)--Nov. 16, 2004-- The franchise that spawned the top-selling fighting video game of 2002 and 2003 returns in '04 as Atari (Nasdaq: ATAR - News) today announced it has shipped Dragon Ball Z®: Budokai(TM) 3 for the PlayStation®2 computer entertainment system, with a nationwide retail in-store date of November 23. In support of the launch, Atari is also introducing a Budokai 3 Limited Edition, which includes an exclusive Broly® Chibi toy; a behind-the-scenes bonus DVD featuring Behind the Screams: The Making of Budokai 3; the Budokai(TM) 3 "Super Trailer" video, and access to exclusive information on the first-ever Dragon Ball Z® action game, Dragon Ball Z®: Sagas coming to U.S. video game consoles next year.

According to data from the NPD Group, Dragon Ball Z®: Budokai(TM) was the top-selling fighting game in 2002 and 2003, with Dragon Ball Z®: Budokai(TM) and Dragon Ball Z®: Budokai(TM) 2 combining to sell more than 2.9 million units in the U.S. - (according to NPD's August 2004 report, includes PS2 and GC SKUs.)

"The Budokai(TM) series of Dragon Ball Z® games has established itself as a successful fighting franchise in part because its in-game features have consistently become more sophisticated and authentic with each new product introduction," said Matt Collins, Director of Brand Marketing for Atari's Beverly Studio. "This year's installment takes the biggest gameplay leap forward yet with the introduction of the Saiyan Overdrive Fighting System, making Budokai 3 the best DBZ® fighting game ever made."

Via this new Saiyan Overdrive Fighting engine, Dragon Ball Z®: Budokai(TM) 3 more faithfully replicates the epic Dragon Ball Z battles that define the animated series, allowing players to:

Go airborne at all times (Bukujutsu Flight)
Defend with Teleportation Counters
Pinball opponents with Teleportation Tornado Combos
Launch the most cinematic DBZ assaults ever with Dragon Rush Attacks
Dragon Ball® Z fans can customize more than 40 of their favorite characters from Dragon Ball Z®, Dragon Ball GT®, and DBZ® movies in single-player modes, or challenge a friend using multiplayer mode.

Dragon Ball Z® airs on Cartoon Network's Toonami Block and is the top-rated cable program among tweens 9-14 and males 12-24. Web sites for the Dragon Ball franchise receive more than 8 million hits per day and the term "Dragonball" was a Top 10 search term on the Lycos 50 Daily Report for 200 consecutive weeks. With more than $3 billion in related merchandising worldwide and over 15 million home videos sold, the Dragon Ball brand has created a new standard for animated action series.

Created by DIMPS, the successful developer of the two previous Budokai(TM) games, Dragon Ball Z®: Budokai(TM) 3 and Dragon Ball Z®: Budokai(TM) 3 Limited Edition is rated 'T' for Teen and is available for the suggested retail prices of $49.99 and $59.99, respectively.

For more information, visit www.atari.com/dragonballz..

About FUNimation
Focusing on providing the best in high-quality entertainment properties, FUNimation Productions, Ltd. is a full-service brand management company with in-house production, licensing, Internet and marketing departments. FUNimation is also one of the nation's leading independent home video entertainment companies. In addition to the international phenomenon Dragon Ball Z®, the company also manages brands such as Dragon Ball®, the prequel to the Dragon Ball Z saga; Dragon Ball GT®, the long awaited sequel to Dragon Ball Z airing on Cartoon Network's Toonami block; Yu Yu Haskusho®, the popular spirit detective saga also airing on the Toonami block; the mega-hit series Case Closed known in Japan as Detective Conan, currently airing on Cartoon Network's Adult Swim; and many other fan favorites including Fullmetal Alchemist, which is currently on Cartoon Network.

About Atari
New York-based Atari, Inc. (Nasdaq: ATAR - News) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive®, Unreal® Tournament 2004, and Unreal® Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

© 2004 Atari, Inc. All rights reserved.
© 2004 BIRD STUDIO/SHUEISHA, TOEI ANIMATION. Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
Dragon Ball Z and all logos, character names and distinctive likenesses thereof are trademarks of TOEI ANIMATION.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

The NPD Group is a service mark of NPD Group, Inc.

All other trademarks are the property of their respective owners.
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Game: Dragon Ball Z Budokai 3 (Playstation 2)
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