Monday 14 February 2005/...CANNES, France. Capitalising on the explosive growth of mobile, Atari announced today at 3 GSM World Congress that it has entered into a worldwide, multi-year partnership with Sorrent Inc., a leading creator and global publisher of mobile entertainment, to develop and publish a suite of creative mobile content based on Marc Ecko's Getting Up: Contents Under Pressure. The agreement expands Atari's platform mix for the game, which was developed in partnership with Marc Ecko Enterprises, to leverage the portability and connectivity of the mobile platform. Sorrent will launch its products this September simultaneously with Atari's PlayStationÂ®2 computer entertainment system counterpart.
"Graffiti and music are two original forms of viral communication dating back to when man first cut his name in stone and sang a song," said Martin Spiess, Senior Vice President of Marketing, Atari Europe. "The mobile phone is the definitive modern day viral medium, and global mobile entertainment leader Sorrent is working with Atari to turn the gripping gameplay, music and graffiti in Marc Ecko's Getting Up: Contents Under Pressure into compelling mobile entertainment."
Marc Ecko's Getting Up: Contents Under Pressure is an homage to graffiti's rich culture. Conveyed through an alternate reality in a futuristic universe, the game represents the culmination of seven years of story and character development by fashion pioneer Marc Ecko, himself a former graffiti artist with deep ties to the urban community.
"In recent years, the mobile phone has become an integral part of today's youth lifestyle," said Marc Ecko, executive creative director for Getting Up. "Getting Up: Contents Under Pressure was conceived as a means of sharing the unique form of self-expression made possible through graffiti, and Atari's partnership with Sorrent extends this immersive experience by allowing people to take it with them wherever they go."
Today's announcement builds upon several successful collaborations between Sorrent and Atari. Last June, Sorrent's global launch of Atari's DRIV3R for mobile, which was released simultaneously by major wireless carriers worldwide to coincide with the launch of Atari's console versions, represented the industry's largest integrated marketing campaign for a single mobile entertainment title.
"Marc Ecko's Getting Up: Contents Under Pressure is a completely original concept whose 'Get IN, Get UP, and Get OUT' theme resonates perfectly with gamers on the go," said Greg Ballard, CEO of Sorrent. "We're excited to work with Atari and Marc Ecko Enterprises to bring this unique and innovative concept to wireless gaming."
About Sorrent, Inc.
Sorrent is a global publisher of award-winning wireless entertainment based on original and licensed properties from including Atari, Viacom, Cartoon Network, FOX Sports, and Twentieth Century Fox. Sorrent games are available to more than 800 million mobile subscribers via 90 carriers worldwide, across platforms including Java, BREW and i-mode. Sorrent also develops and publishes mobile games under the Macrospace brand as well as offering a complete end-to-end mobile gaming solution via ProvisionX, the most widely deployed Java download service worldwide. Sorrent is based in San Mateo, California and has offices in London and Singapore. Founded in 2001, Sorrent has attracted top tier venture capital firms including NEA, BA Venture Partners, Sienna Ventures and Globespan Capital Partners. For more information, visit www.sorrent.com.
About Marc Ecko Enterprises
The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. In eleven years since its creation in 1993, the Company has grown to include: *ecko unltd. men's and Eckored women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); the G-Unit Clothing Company (a joint venture with multi-platinum musician, 50 Cent); Zoo York (a line of action sports-inspired clothing and accessories); Avirex Sportswear Collection (a licensed mid-tier brand debuting Spring 2005); and Fetish (a women's collection developed in conjunction with multimedia icon Eve to relaunch Fall 2005). The Company also publishes Complex magazine, a young men's consumer magazine with a rate base of 315,000, and is developing Marc Ecko's Getting Up: Contents Under Pressure, the first truly authentic video game based on urban culture and graffiti art debuting in the second half of 2005. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 31 of its own retail stores across the country. For additional information, please visit www.marceckoenterprises.com.
About Infogrames Entertainment and Atari:
Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).
The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.
The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Unreal Tournament, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Mission Impossible from Paramount, Men In Black, Superman, Matrix, Terminator and Dragon Ball Z).
For more information: http://www.atari.com
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