NewU Fitness First Personal Trainer
Company: Black Bean
Milan 23RD June 2009
“I definitely think NewU will help people get into fitness more seriously, it’s just opened up a whole new area for people who wouldn’t necessarily be
encouraged to go and start to exercise!”
Julie Seymour – Fitness First Personal Trainer

Julie Seymour is not only the face of NewU Fitness First Personal Trainer but as one of the gym chains leading personal trainers, she has played a major role in the development of the product.

For the first time real personal trainers rather than 3D graphics will be on the screen throughout fitness sessions as Black Bean and Fitness First, the world’s largest gym chain, bid to completely change the idea of fitness at home.

Due for launch release in September on WiiTM, Black Bean Games is honored to release the first trailer showing some of the unique features and Julie’s thoughts on the impact the new product will have around the world.

NewU Fitness First Personal Trainer is an interactive training solution focused on well-being, which represents the first release for the NewU brand, a family of products that will be completed with a product uniquely focused on the soul and another with a VIP endorser. NewU Fitness First Personal Trainer was developed by Lightning Fish in collaboration with Fitness First.

Julie and the fitness team at Fitness First have devised the exercises on NewU and she is one of the four personal trainers users can choose to teach and guide them.
The real video training system with the constant audio and visual feedback helps users hone their performances. This is just one of the many features that sets NewU Fitness First Personal Trainer far apart from its contemporaries.

Users define the workout by setting goals and their nutritional preferences during the profile set-up. With a choice of 25 different goals and over 80 exercises available for each personal trainer, NewU Fitness First Personal Trainer finally gives people a professional workout and healthy eating system in their own homes.

The workout plan is complemented by a selection of recipes that have been created by the professional nutrition experts. In the profile set-up, users are asked to select their nutritional preferences to define the perfect nutritional plan that suits their taste. NewU Fitness First Personal Trainer comes with 138 recipes, which creates 20 weeks of different food.

“Julie’s role is central in our marketing strategy. She represents the strong integration between a professional fitness centre and the potential for everybody regardless of their level of activity or confidence levels to get started on improving their health and well-being in the comfortable surroundings of their own home.” Claudio Ortolina – Family and Lifestyle Brand Manager, Black Bean Games.

“NewU Fitness First Personal Trainer will have a massive impact on fitness levels around the world. It is innovative, interactive, devised by experts and can be used by beginners and existing gym users.’’ Julie Seymour – Personal Trainer, Fitness First UK.

The trailer is available on NewU Fitness first Personal Trainer official web site:
www.newu.me

Anyone can download the official trailer from:
www.gamespress.com

About Black Bean Games
Black Bean Games is the publishing label of Lago S.r.l., which is part of the Leader Group. Leveraging 20 years of market experience and knowledge, Black Bean is ideally positioned to launch games coming both from internal and external development teams, harnessing strong licenses, original IPs and focusing on three main areas: Racing, Family & Lifestyle and Action-Adventure games.
For further information about Black Bean and its products, visit the following web site:
www.blackbeangames.com

About Lightning Fish Games
Lightning Fish Games is a videogame developer specialising in family-oriented titles for WiiTM, PlayStation® 3, Microsoft® Xbox 360, Microsoft Windows and smartphones. Established in June 2008, in Banbury, United Kingdom, Lightning Fish was founded by Simon Prytherch, Mike Montgomery and David Hunt. Despite being a new company, the team have previously released over a hundred games and been responsible for games that have sold tens of million of units.

For further information about Lightning Fish Games please visit the following website
www.lightningfishgames.com

About Fitness First
Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. In Australia there are over 90 Fitness First clubs with more than 1800 personal trainers. Each week approximately 50,000 members take part in one-on-one personal training sessions, and over 80,000 members take part in Group Fitness classes.

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk
For more information, visit www.fitnessfirst.com.au

About All Interactive Entertainment

Based in the Gold Coast of Australia, All Interactive Entertainment (AIE) is a wholly owned subsidiary of All Interactive Distribution (AID) and holds the exclusive distribution rights for Black Bean Games in Australia and New Zealand.

All Interactive Distribution was established in 1994 and over the last 15 years has grown into one of the largest distributors of interactive entertainment product in Australia. AID also acts as a sub-distributor for all of the video games and DVD publishers in Australia and distributes, on behalf of Nintendo, into the New Zealand market.

www.allinteractive.com.au | www.aie.allinteractive.com.au

Published by Lago S.r.l Black Bean is a trademark of Lago S.r.l. Developed by Lightning Fish Games Ltd.
All rights reserved.
“NewU” is a trademark of Lago S.r.l.
Fitness First and Fitness First logo are a trademark of Fitness First Limited.
You Are what You EatTM and © 2009 2waytraffic. All rights reserved.
Trademarks are property of their respective owners. Wii is a trademark of Nintendo.
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