Codemasters® Teams Up with Yamaha, Oberto, Alienware and More for the Fuel Your Adrenaline Sweepstakes
Company: Codemasters
UNIVERSAL CITY, Calif. – April 30, 2009 – Codemasters® is hosting the “FUEL Your Adrenaline” sweepstakes in conjunction with the release of FUEL™. FUEL, an epic-scale open-terrain multi-vehicle racer, will ship this May for PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft® and Games For Windows® LIVE. The sweepstakes will kick off on May 11th and run through August 17th.

With the “FUEL Your Adrenaline” sweepstakes, consumers will have the chance to enter to win prizes from YAMAHA, Alienware®, Boomchair and Oberto Sausage Company. Prizes include a YAMAHA Raptor 250 ATV, an Alienware Area-51® m15x notebook computer, Boomchair gaming chairs and Oberto Beef Jerky Prize Packs. For more details and to enter, visit on May 11th.

“This sweepstakes will let the players get in on the action and adrenaline of FUEL,” said Brad Schlachter, Senior Director of Marketing at Codemasters. “Teaming up with YAMAHA, Alienware, Oberto and Boomchair in this sweepstakes allows us to bring even more high-octane excitement to the release of FUEL!”

Consumers can also enter the “FUEL Your Adrenaline” sweepstakes by visiting Yamaha ATV dealerships across the country and filling out a Sweepstakes Entry Form for their chance to win. Beginning June 15th, sweepstakes details and a $5 rebate on FUEL will be found on select packs of Oberto Beef Jerky available at grocery and convenience stores nationwide. Additionally, consumers can tune into MTV Radio Network stations for another chance to win FUEL, as the radio network will run on-air giveaways to listeners in conjunction with the sweepstakes!

Vertical Marketing Network developed the “FUEL Your Adrenaline” sweepstakes, positioning promotional partnerships as great exposure opportunities in today’s marketplace. The program represents a real win-win for both Codemasters and all of the partners who provided support and prizes to accelerate the FUEL game launch,” said Phil Saifer, President of Vertical Marketing Network.

Coming this May, FUEL is the ultimate racing sandbox and the bulging roster of vehicles with their accessible, arcade handling delivers a compelling experience for racing fans everywhere. The 70+ strong career mode races and hundreds of extra challenges offer countless hours of high-octane thrills and route editor, which ships with the game, provides almost limitless opportunities for players to create their own fuel-filled races. The FUEL experience is extended yet further online as up to 16 players are able to go head-to-head or explore the entire map in free roam.

With a full day/night cycle and dynamic weather effects including snowstorms, thunderstorms, blizzards, rainstorms and tornados, FUEL is set to revolutionize open world multi-terrain racing when it launches May 26 for the PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft® and Games For Windows® LIVE.
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Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is the recipient of the UK Developer of the Year title from the 25th Golden Joystick Awards and, most recently, Codemasters Studios recently won the UK Development Team category in the MCV Industry Excellence Awards 2008. Codemasters’ cross-platform development technology the EGO™ Engine was named Best Technology 2007 in the awards hosted by TIGA, the Independent Game Developers Association. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at

Codemasters is a registered trademark owned by The Codemasters Software Company. All other trademarks are the property of their respective owners. “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies. NINTENDO DS, Wii AND THE Wii LOGO ARE TRADEMARKS OF NINTENDO.

Yamaha Motor Corporation, U.S.A. (YMUS) is a leader in the motorsports market. The company’s ever-expanding product offerings include motorcycles, ATV and Side-by-Side vehicles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States. Headquartered in Cypress, Calif., since its incorporation in 1977, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit

Founded in Seattle in 1918, the Oberto Sausage Company is one of the nation’s top beef jerky producers and meat snack food brands. For more than 90 years, three generations of the Oberto family have been making fine quality meat snacks while living up to the company motto – Have Fun! Oberto products are available online and in convenience, grocery and mass market retailers nationwide. Oberto’s goal is to continue to develop new products to meet the demands and desires of today’s customers. Oberto offers a tradition of quality you can taste! Come join the fun at .

Alienware, Dell’s premier high-performance PC gaming brand, offers unique and award-winning computers that incorporate state–of–the–art components, innovative engineering and design, and unprecedented customer service. Alienware has been recognized worldwide as an industry leader in innovation and was ranked in PC World’s “The 25 Greatest PCs of All Time.” Alienware manufactures a diverse selection of customizable high-performance desktop and notebook systems that are targeted toward a broad range of customers, ranging from gamers to government agencies. Alienware systems are available direct within the United States, Canada, Europe, Australia, and New Zealand. For more information, please visit or call 1-800-ALIENWARE (254-3692).
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News: Codemasters Launches Fuel Sweepstakes
Title: FUEL (next-gen) (Multi-Platform)