International Cricket 2010™ Bowls into Stores This Friday
Company: Codemasters
Tuesday 15th June/... Ahead of the NatWest Series against England’s old rivals Australia, International Cricket 2010™ is bowling onto retail shelves this Friday, June 18th. Codemasters® today released the game’s launch week gameplay video featuring commentary by the legendary David ‘Bumble’ Lloyd; the video is available to view now at www.playcricket2010.com.

In the launch video, Twenty20 World Champions England take on finalists Australia in the short format of the game, and play Bangladesh in a Test match accompanied by commentary from David Lloyd. The gameplay video also showcases Action Cam, the innovative new on-field perspective that takes players right into the heart of the battle, whether batting or bowling.

David Lloyd, affectionately known as ‘Bumble’, is one of English cricket’s most loved personalities with over 70,000 followers on twitter who receive wide-ranging updates from pitch conditions to whether the broadcaster has secured a curry and a couple of pints at the end of a long day’s commentary. He has been uniquely involved at nearly all levels of the game, from Test player to England coach, umpire and Sky Sports commentator and is now making his debut behind the microphone for the first time in a Codemasters cricket game. He is joined in game by Shane Warne, Ian Bishop, and Jonathan Agnew to deliver the most authentic commentary in a cricket game yet.

International Cricket 2010 is the most accurate representation of the sport yet. Reflecting real life, players must adapt their playing style to the format of the game they are playing. Twenty20 games are fast and furious, and gamers have to take advantage of power plays where the field is more open to score runs quickly. In the Test format of the game, players must build confidence with both their bowlers and batsmen in order to build momentum and increase their ability to take wickets and smash boundaries.

Officially licensed by the England and Wales Cricket Board and Cricket Australia to feature official players, stadia and kits and complete with local and online multiplayer, International Cricket 2010 is in stores this Friday for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft®. For the latest news, videos and screens visit www.playcricket2010.com.

ABOUT CODEMASTERS
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

ABOUT TRICKSTAR GAMES
Established in 2009, Trickstar Games is Australia’s newest but most experienced developer of best-selling interactive entertainment products for Xbox 360® and PLAYSTATION®3. The company is headquartered in Prahran, Melbourne. www.trickstargames.com

ASK ABOUT GAMES
Codemasters supports askaboutgames.com www.askaboutgames.com - a UK initiative designed to help parents understand the age ratings system for computer and video games so that they can make more informed choices when choosing games for their children.

Codemasters is a registered trademark owned by The Codemasters Software Company. All other trademarks are the property of their respective owners. “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies. Trademarks are property of their respective owners. Wii is a trademark of Nintendo.
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