April 27th 2012 – 10:00 UK – Today Codemasters® invited players to join F1 ONLINE: THE GAME’s closed beta by registering at www.F1OnlineTheGame.com and revealed new details on the management side of the game. F1 ONLINE: THE GAME is a new free-to-play racing and management game in production at Codemasters Studios under exclusive worldwide agreement with Formula One World Championship Limited and will feature all the cars, stars and circuits from the 2011 FIA FORMULA ONE WORLD CHAMPIONSHIP™.
F1 ONLINE: THE GAME combines intuitive top-down racing gameplay with a rewarding management game. By forming their own racing team, players will make the calls to develop their own personal franchise and improve their car’s performance on the circuit. Gamers begin by designing their own livery, helmet and logo to give their team a unique identity. Acting as team boss, players will be in charge of building and developing their own headquarters into a world class motorsport facility. This will be home to several different departments which are vital to the running of a successful racing team, including R&D, Production, Commercial and more.
There are several ways to improve the performance of a team on the track. Players can research various different car upgrades and then create these new car parts in their Production department. Players will also recruit hundreds of staff required to run a cutting-edge racing team and expand their HQ facilities one building at a time to improve its development potential. FORMULA ONE™ is one of the most technologically advanced sports on the planet which requires significant funding, so the Commercial department will deal with finance and sponsorship to keep cash flowing in. Success on the track requires finding the right formula off it.
By registering for F1 ONLINE: THE GAME’s closed beta, players will have the opportunity to give their feedback and shape game features prior to the game’s Open Beta phase, in Q2 2012. Fans who are accepted into the closed beta also have the opportunity to earn in-game rewards when F1 ONLINE: THE GAME goes live. Players can register now and see the latest screens and videos from the game at www.F1OnlineTheGame.com. ;
F1 ONLINE: THE GAME will allow fans to compete in online multiplayer races across a range of game modes, including GRAND PRIX™ events and a range of quick-fire challenges and Time Trials. Gamers will be able to track and share their progress via a range of leaderboards and social network features. F1 ONLINE: THE GAME is being developed in house at Codemasters using the Unity game engine to deliver stunning performance in a web browser.
To register interest in F1 ONLINE: THE GAME, gamers can visit www.F1OnlineTheGame.com. To get all the news straight from the studio, race over to www.facebook.com/F1OnlineTheGame or follow the team on twitter at www.twitter.com/F1OnlineTheGame. ;
Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include DiRT, GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. F1 2010, the first multi-format high-definition FORMULA ONE racing game released September 2010, is the fastest-selling FORMULA ONE game ever released. Codemasters operates three UK development studios – one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. Across the group, Codemasters employs over 500 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com
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