Cookie Jar Takes Magi-Nation Television Adventure Online As New Multiplayer Role-Playing Game Heads Into Beta Testing
LOS ANGELES – Nov. 28, 2007 – Fans of Cookie Jar Entertainment’s new animated television series Magi-Nation, currently airing on Kids’ WB! on the CW and CBC (Canada), will soon have the chance to become Magi themselves. Cookie Jar Entertainment, one of the world’s leading children’s entertainment companies, today announced that online role-playing game (RPG) Magi-Nation: Battle for the Moonlands is heading into beta testing in December.

Magi-Nation: Battle for the Moonlands marks a major step in Cookie Jar’s entertainment strategy to reach kids wherever they are, be it via through television, consumer products or online worlds. Fans of the Magi-Nation animated series can immerse themselves further into the world through the online RPG that takes players through a fantastic adventure far beyond imagination, and beyond the TV series.

“We are thrilled to be working on such an ambitious undertaking as Magi-Nation: Battle for the Moonlands and can’t wait to bring the Magi-Nation online entertainment package to our fans,” said Kenneth Locker, senior vice president of digital media, Cookie Jar Entertainment. “Our young viewers are extremely Internet savvy and routinely monitor their TV shows online. With this project we will extend that connection and enable players to have a fully interactive experience with their favorite characters in one of their favorite worlds.”

Magi-Nation: Battle for the Moonlands is a free-to-play, web-based game with a user-friendly menu system that enables players to quickly manage their items, spells and creature collection. The intuitive interface encourages players to take control of the game experience as they seek to become the best magi in all the Moonlands. Supporting this, the game incorporates a micropayment model, which allows players to upgrade their gaming experience.

To further expand the game playing experience, Magi-Nation consumer products will also be integrated into this immersive world starting in 2008.
Magi-Nation: Battle for the Moonlands is based on the popular children’s animated television series Magi-Nation, which follows the adventures of 15-year-old Tony Jones, an average teen from Earth who finds himself mysteriously transported to the magical world of Magi-Nation. In these Moonlands Tony befriends two young Magi heroes-in-training who join him on a journey to defeat the evil Shadow Magi who are out to rule their world. Along with their trusty collection of Dream Creatures these new friends must solve riddles, battle evil and discover the secrets hidden in each region on the Moonlands. During their adventures, they just might discover some secrets about themselves.

Cookie Jar Entertainment is currently accepting applications for Magi-Nation: Battle for the Moonlands’ beta period. Potential beta players can sign up for their chance for an advanced look at the game at www.magi-nation.com. The game is set for live launch in 2008.

Magi-Nation: Battle for the Moonlands will be fully compliant with the Children's Online Privacy and Protection Act (COPPA), thus ensuring players a safe gaming environment.

About Cookie Jar Group
Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group’s products reflect its commitment to providing the best in children’s published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc.

Cookie Jar Entertainment Inc., Cookie Jar Group’s entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children’s properties as “Magi-Nation,” “Johnny Test,” “The Doodlebops” and “Caillou”. Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
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Game: Magi-Nation: Battle for the Moonlands (PC)
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