Los Angeles, Calif.-June 1, 2005-Crave Entertainment, a leading publisher of console videogames, today announced the signing of the Sky Dancers license. Sky Dancers quickly became the #1 girls' toy around the world when first introduced in 1994, and was featured in McDonald's Happy Meals and the Macy's Thanksgiving Day Parade. The 2005 relaunch delivers a whole new look and an animated DVD series where the characters and world of Sky Dancers come alive for a whole new generation..
"Girls are playing videogames more than ever before, so it makes sense to extend the Sky Dancers brand to gaming consoles," says John Gentile, President of Abrams Gentile Entertainment. "Crave knows how to reach the mass consumer market."
"Sky Dancers have been a huge hit with girls everywhere," says Rob Dyer, president and chief operating officer of Crave Entertainment. "With a fresh look and attitude, a new generation of girls can enjoy playing Sky Dancers videogames."
Sky Dancers are back with a whole new look and attitude and flying higher than ever before! Over 20 million original Sky Dancers sold worldwide, and
rocketed to the top of the Toy Book "What's Hot" list. The brand will relaunch in 2005 with a master toy introduction from PlayAlong, makers of the
mega-successful Care Bears and Cabbage Patch brands, as well as the first ever DVD launch of the Sky Dancers animated series.
Scheduled for release in September of 2005, Sky Dancers will be available for the Game BoyÂ® Advance with a MSRP of $19.99.
About Crave Entertainment
Based in Los Angeles, California, Crave Entertainment is a privately held publisher of videogame entertainment products. Crave produces games for the major console platforms including Nintendo DSâ„¢, Game BoyÂ® Advance, Nintendo GameCubeâ„¢, the PlayStationÂ® game console, PlayStationÂ®2 computer entertainment system and the XboxÂ® video game system from Microsoft. For more information about Crave Entertainment, please visit http://www.cravegames.com.