Digital Jesters has won the battle fought between rival games industry superpowers to win the race to sign Wallaroo Licensing Company's "Crazy Frog" icon. The firm has exclusive worldwide interactive entertainment rights across all formats, and will publish the first Crazy Frog computer and videogame this November on PC and PS2.
Following its debut as a ringtone and mobile mascot, the Crazy Frog (also known as The Annoying Thing) has been a mainstream phenomenon, with its 'Axel F' single occupying four weeks as the UK's best-selling single this year. Subsequent singles are in the pipeline, and an album is due this summer â€“ so whether you love or loathe the grinning, virtual bike-riding amphibian, there's little chance of escaping him this year.
Digital Jesters has negotiated an exclusive deal which will see it develop and publish the first Crazy Frog video game worldwide, for release across on various platforms. November will see the Crazy Frog and his chums thrown headfirst into an arcade racing game.
"This is the deal everyone wanted," enthuses Leo Zullo, marketing director and co-founder, Digital Jesters. "Given the competition, we're obviously proud to have secured this deal, which will offer Digital Jesters exciting opportunities from Christmas onwards. We're working with Wallaroo to develop our own intellectual property within the Crazy Frog universe, capitalising on the colossal success of the ubiquitous character. We've continually hinted that big things were just around the corner at Digital Jesters, and they don't get much bigger than this."
"Out of everyone we were discussing the deal with, only Digital Jesters showed the passion, excitement and enthusiasm we demand from our partners to do what is necessary to evolve this special character," adds Stefan Heinemann, director, Wallaroo Licensing Company. "Digital Jesters moved quickly and with great fervour. We're confident Digital Jesters will ensure Crazy Frog dominate the games charts this Christmas."
Crazy frog Racer will hit the shelves in Europe in November 2005, priced at a one off cost of Â£19.99 (â‚¬29.99). Rest of the world will follow in Quarter 1 2006.
To be part of the Crazy Frog Racer Club, you can join for free at www.crazyfroggame.com
About Digital Jesters
Founded in 2003, Digital Jesters is a British-based publisher of computer and video games. Set up by the duo responsible for launching and establishing the Sudden Strike and Cossacks series of games in the UK, the firm's remit is simple: to source and publish the best games available. The company's commitment to originality resulting in it snapping up the original TrackMania game from French developer Nadeo and DJ's ethos of community development strategy resulted in the game becoming one of the sleeper hits of the year. A tie-in with record-breaking yachtswoman Ellen Macarthur for the firm's second release Virtual Skipper 3 ensured the game received widespread attention among the elusive non-gamer, and firmly placed the publisher on the map. The firm has enjoyed three top 10 PC hits, one of which is from the developers Cyanide, creators of Pro Rugby Manager and now DJ is expanding its operation to cover additional territories. It has also published its own comic book to widespread critical acclaim. For additional information on Digital Jesters, please visit www.digitaljesters.com or www.djmediacentre.com