Edinburgh Gets the Red Carpet Treatment
Monday 18th July, 2005 – The Edinburgh Interactive Entertainment Festival (EIEF) today announces a stellar line-up of world exclusive premiere Game Screenings for some of 2005’s most eagerly awaited games. Taking place from Wednesday 10th – Sunday 14th August 2005 at the Edinburgh International Conference Centre (EICC), the festival is set to be the summer’s biggest interactive entertainment event.

Matt Carroll, Director of Festival Screenings comments “With the enthusiasm of publishers and developers participating in the 2005 Games Screenings programme, this is an exclusive opportunity for the public of all ages and tastes to discover and see what these amazing creative people bring to the most exciting industry in the world - and one in which Scotland has excelled. We’ve brought the creators – this is a unique opportunity to get up close and personal with these people and the games they make!”

Regarded by many as the games industry’s very own Cannes, the EIEF is also playing host to the worldwide public premieres of over 8 new titles, including: Wallace and Gromit and the Curse of the Were-Rabbit, Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Nintendogs and 24:The Game. Also making an appearance with never-before-seen-footage is EyeToy® Kinetic from Sony and the new blockbuster from industry legend Peter Molyneux, The Movies. There’s also going to be some extra special news for Lara Croft fans everywhere…

Game enthusiasts can enjoy this un-missable chance to rub shoulders with their gaming heroes at this unique event, where they are on hand to take your questions. Fans can find out everything they need to know about how games are created and even discover how to get a job in the industry at two ‘Insider’s Guides’ Screenings especially devoted to these topics.

This year also sees a new focus on Culture and how games are shaping and influencing our lives. From humble beginnings to appearances in pop videos and blockbuster movies the videogame has made the transition from the bedroom to the world stage.
Made in Scotland looks at the incredible contribution the country has made to this global industry. With one of the strongest gathering of development talent in the British Isles, Scotland has been at the forefront of technology for the past decade.

Full details and timings of all the Game Screenings at this year’s Edinburgh Interactive Entertainment Festival can be found at www.eief.co.uk/consumer. Tickets for Game Screenings are just £3.00* for each 45 minute session. Book your place now 24/7 on 08700 600 100 or online at www.ticketweb.co.uk.

*Advance tickets - add 10% of face value. No extra charge for collection at box office at EICC or cash purchases. Add £1.50 per transaction for postal delivery. Some games may be rated 18+ and children must be accompanied by an adult or guardian.

The Edinburgh Interactive Entertainment Festival is a jointly owned venture between the Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment and Leisure Software Publishers Association (ELSPA) www.elspa.com. Scottish Enterprise Edinburgh and Lothian supports the Festival as part of its backing of the creative and digital industries, which are key sectors for Scotland.
The Edinburgh Interactive Entertainment Festival’s aim is to increase the awareness and understanding of interactive entertainment and its place at the heart of popular culture, highlighting the growing bond between video games and other entertainment industries notably music, literature, television and film.
THE CHRONICLES OF NARNIA, NARNIA, and all book titles, characters and locales original thereto are trademarks of C.S. Lewis Pte Ltd. and are used with permission. © Disney/Walden
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