Guildford, UK. – September 10, 2012 – Electronic Arts (NASDAQ: EA) and Sony Pictures Entertainment announced today a unique, philanthropic-directed, cross-promotional partnership in North America that will result in a $1 million minimum donation to charities benefiting the nation’s veterans. In anticipation of the release of the Columbia Pictures and Annapurna Pictures’ Zero Dark Thirty, directed by Academy Award® winner Kathryn Bigelow and written by Mark Boal, and the EA game Medal of Honor™ Warfighter, players can help give back to the nation’s real warfighters with the Medal of Honor Warfighter Zero Dark Thirty Map Pack. EA will donate a portion of map pack sales* as part of its commitment to give back at least $1 million through its Project HONOR campaign, a program created to drive charitable contributions to nonprofit veterans organizations. The pack will be available for sale** in North America the week of December 17, in conjunction with the theatrical debut of Zero Dark Thirty, for £7.99.
“Working with Project HONOR is a meaningful way for us to continue our support for combat veterans throughout the armed services,” said Mark Boal, writer-producer of Zero Dark Thirty. “We are thrilled to be a part of this effort, and we’re humbled that EA is stepping up to the plate with such a significant contribution.”
The Medal of Honor Warfighter Zero Dark Thirty Map Pack includes two new multiplayer maps inspired by real world locations. Set in one of the most dangerous hotspots in the world, the first map is Darra Gun Market, Pakistan’s flourishing arms bazaar. Darra, the largest illegal arms market in the world, is a tribal land based on two principles – hospitality and revenge. No police are allowed to enter the area and the laws are made by the tribal leader. The second location is Chitral, which sits in the far north of Pakistan, bounded by Afghanistan to the west and China to the north. It is a remote, rugged area governed by tribes that will not allow even the Pakistani army to operate there.
“Medal of Honor Warfighter is inspired by real world events, real operations, and real warriors,” said Peter Moore, Chief Operating Officer at EA. “We’ve teamed up with Sony Pictures Entertainment to give back to the Special Operations community in honor of the sacrifices they and their families have made for their country and to connect people to the story of the greatest manhunt our world has seen.”
Written by actual U.S. Tier 1 Operators while deployed overseas, Medal of Honor Warfighter puts players in the boots of today’s most highly trained and skilled warriors to experience missions that have an intense sensory connection to real world terrorist threats. From rescuing hostages in Abu Sayyaf’s stronghold in the Philippines to assaulting Al-Shabaab’s “Pirate Town” on the Somali Coast, Medal of Honor Warfighter features international hotspots in the single player campaign and introduces international Tier 1 Operators in multiplayer allowing gamers to show their national pride online.
Medal of Honor Warfighter will be available in the UK on October 26th for the Xbox 360® video game and entertainment system, PlayStation®3 computer entertainment system and PC. In Europe, the Pakistan maps and SEAL team 6 inspired weapon loadouts will be included in the Medal of Honor Warfighter The Hunt Map Pack, also available the week of December 17th for £7.99.
For a decade, an elite team of intelligence and military operatives, working in secret across the globe, devoted themselves to a single goal: to find and eliminate Osama bin Laden. Columbia Pictures and Annapurna Pictures’ Zero Dark Thirty reunites the Oscar® winning team of director-producer Kathryn Bigelow and writer-producer Mark Boal (The Hurt Locker) for the story of history's greatest manhunt for the world's most dangerous man. For more information on the film, please visit www.zerodarkthirty-movie.com. Zero Dark Thirty will be released in theaters nationwide on December 19, 2012.
For each Medal of Honor Warfighter Zero Dark Thirty Map Pack sold, EA will donate $1, with donations split among participating nonprofits.
** The Medal of Honor Warfighter Limited Edition includes the Medal of Honor Warfighter Zero Dark Thirty Map Pack in North America and Medal of Honor Warfighter The Hunt Map Pack in Europe at no extra charge. Players that pre-order Medal of Honor Warfighter before the game launches on October 23 are ensured a copy of the Limited Edition. Conditions and restrictions apply. See www.medalofhonor.com/zdt
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.eagames.co.uk/press.
Medal of Honor, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Battlefield is a trademark of EA Digital Illusions CE AB. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL, and FIFA are the property of their respective owners and used under license. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.
About Sony Pictures:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to http://www.sonypictures.com/