The Urbz: Sims in the City in Stores Worldwide
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Nov. 10, 2004--Electronic Arts (Nasdaq:ERTS - News) today announced that The Urbz(TM): Sims in the City(TM) has shipped to retail outlets worldwide under the EA GAMES(TM) brand. Following the record-setting launch of The Sims(TM) 2, the development team at the celebrated Maxis studio today launched The Urbz(TM): Sims in the City(TM), the newest entry into the award-winning franchise for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, the Nintendo GameCube(TM) and Game Boy® Advance. The Nintendo DS(TM) version will ship on Tuesday, November 16, as a launch title for the new handheld system.

"The Urbz(TM): Sims in the City(TM) is all about three things: cool city style, building your reputation, and living the dream in a 24/7 city that never sleeps. It gives players the opportunity to create and control their sims in a completely unique way and in a very different environment," said Sinjin Bain, Executive Producer and Vice President. "We're thrilled with the new experience we're able to offer our millions of fans."

In the three console versions of the game, take your sims from the suburbs and place them in the heart of the big city. The Urbz: Sims in the City has a completely new urban look, attitude and feel that The Sims franchise has never before explored. It's all about reputation: which gets you access to the coolest people and hottest places; then use your new-found influence to style the city in your own image. Explore nine unique districts and renovate multiple apartments as you work to become the biggest player in the city.

Take a job working for The Black Eyed Peas in the Cozmo Street district while listening to nine exclusive tracks recorded specifically in Simlish by the record-breaking band -- a first in videogame history. The first 700,000 console copies of the game include a pre-paid download card redeemable for three exclusive Black Eyed Peas songs via Apple iTunes, as well as the band's top hit, "Let's Get it Started."

In the Game Boy® Advance version, players explore the city of Minniopolis, searching for a way to save the town from the vindictive Daddy Big Bucks. Players complete up to eight mini-games and mingle with over 30 characters, all the while maintaining their reputation.

EA has also partnered with Atomic Toys to produce a line of action figures from the Game Boy Advance version of the game. The toys will be available at specialty retailers nationwide in conjunction with product launch. Toys based on the console game will follow later in the year.

The Urbz: Sims in the City is rated "T" (Teen) by the ESRB on the PlayStation 2, Xbox and Nintendo GameCube and has an MSRP of $49.99. The Game Boy Advance version is rated "E" (Everyone) and has an MSRP of $29.99. The game will also ship on the Nintendo DS on November 16 as a launch title for the new handheld. For more information on The Urbz: Sims in the City, visit the official product Web site at http://www.theurbz.com.

About Electronic Arts
Electronic Arts, headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA SPORTS, EA GAMES, EA SPORTS BIG, The Sims, The Urbz and Sims in the City are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft and Xbox are registered trademarks or trademarks of Microsoft in the U.S. and/or other countries. Nintendo GameCube, Game Boy Advance, and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.
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Title: The URBZ: Sims in the City (Multi-Platform)
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