Ea Declares: We Love Katamari
Chertsey, UK – 11th August 05 –Electronic Arts (NASDAQ: ERTS), the world's leading interactive entertainment software company today announced plans to co-publish Namco's We ♥ (Love) KatamariTM in PAL territories. We ♥ Katamari will be available exclusively for the PlayStation®2 computer entertainment system in early 2006. We ♥ Katamari sees the return of the pocket-sized Prince and his merry band of multi-coloured cousins under the watchful eye of his Exalted Smugness, the King of All Cosmos.

"At last, the time has come for our fans in Europe to enjoy We ♥ Katamari," said Keita Takahashi, the game's Director at Namco. "I am so excited about this! Basically, this is a silly game that doesn't involve a whole lot of thinking, but if you will just laugh and sing along as you roll, roll and roll, I'm sure you will find it to be a lot of fun."

STORY INTERLUDE...
Ever since Stars were returned to the sky, the King has been the people's favourite.
Each day, his Fans get more and more enthusiastic in their requests.

"I'd like more things to be rolled up!"
"I want that to be rolled up too!"
"Do something with this!"

You see, in the previous episode the King formed Stars, but only enough to go around the Earth and not enough for the entire solar system. If you're the King of the Cosmos, that's a matter of grave concern. So, following the King's orders, the Prince, well...he's gone into a katamari-rolling frenzy as a way to thank the Fans and restore the neglected parts of the solar system. Godspeed, O Prince, and may your quest be a worthy one....

BACK TO THE "REAL" WORLD...
In We ♥ Katamari, players must fulfil Fans' requests and roll up all manner of clutter from a variety of everyday locations around Earth. With hundreds of object types to collect, the Prince's katamari-rolling knows no limits. From London buses to the Taj Mahal, and pigeons to policemen, nothing and nobody are safe from the Prince and his ever-expanding clump. We ♥ Katamari is wrapped up in a unique graphical style with an inimitable soundtrack featuring some of Japan's most loved artists. You'll be humming "ka-ta-ma-ri-da-ma-shi-i" in your home, your car and even your boardroom!

With over 40 Fan requests to complete, a brand-new 2 player Co-operative Mode and the chance to roll up your friends in Battle Mode, We ♥ Katamari will have you smiling and singing for hours. Never has surreal seemed so normal.


About Namco Limited
Namco, with headquarters in Japan was established in 1955 and has consistently provided a high level of expertise in the entertainment industry. With games such as TekkenTM, Ridge RacerTM, Time CrisisTM and SoulcaliburTM, Namco has become a successful developer and publisher, esteemed throughout the world for the games of excellent quality it has produced.

About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation is a registered trademark of Sony Computer Entertainment Inc.
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Game: We Love Katamari (Playstation 2)
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