Ready to Get Down to Business? EA Ships The Sims 2 Open for Business to Store Shelves Today
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Feb. 28, 2006--Electronic Arts (NASDAQ:ERTS - News) shipped The Sims(TM) 2 Open for Business, the heavily anticipated expansion pack for the best-selling PC game, The Sims(TM) 2 to retailers around the globe today.

The Sims 2 Open for Business builds on The Sims 2 experience, which allows players to create and control characters called Sims. Now, players who own The Sims 2 can install The Sims 2 Open for Business expansion pack to access a whole new type of gameplay that takes Sims out of their homes, and allows them to flourish at their dream business.

The Sims 2 Open for Business encourages fans to create virtually any kind of business for their Sims, from a trendy clothing boutique alongside a hip beauty salon, to a bustling restaurant chain selling blooming floral bouquets. The Sims 2 Open for Business puts players at the center of their professional ambitions, allowing them to build a business from the ground up while playing an integral role in the commercial focus. Players will be able to design the floor plan and sales display, hire and fire employees, and set prices on merchandise they create or purchase for sale. With more than 125 new items and all new gameplay elements to choose from, the business possibilities are endless.

The entrepreneurial focus of The Sims 2 Open for Business was among the most requested themes by fans of The Sims 2. According to Senior Producer, Don Laabs, "The Sims 2 Open for Business opens a limitless world of new gameplay for Sims fans. The game includes all the tools players will need to create businesses that reflect their unique personalities, be they buttoned-down professionals, or wacky worker bees who explore the limits of the workplace. This is one of the most open-ended expansion packs we have created and we encourage fans to discover their irreverent, quirky business personalities."

The Sims 2 Open for Business will ship under the EA(TM) brand and is rated "T" for Teen by the ESRB. Budding entrepreneurs and Sims fans alike can find The Sims 2 Open for Business on store shelves March 2, 2006 in North America and Europe. The Sims 2 is required to play The Sims 2 Open for Business.

For more information on The Sims 2 and The Sims 2 Open for Business, visit

About The Sims(TM)

The Sims franchise celebrated its fifth anniversary in February 2005. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a pop culture phenomenon. Released exclusively for PC, The Sims(TM) original product and subsequent expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 17 different languages, The Sims has inspired seven top selling expansion packs including: The Sims(TM) Livin' Large, The Sims(TM) House Party, The Sims(TM) Hot Date, The Sims(TM) Vacation, The Sims(TM) Unleashed, The Sims(TM) Superstar and The Sims(TM) Makin' Magic. In 2003, the series broke away from being a PC-only franchise and debuted for the first time on videogame consoles and handheld platforms. The franchise issued The Sims and The Sims Bustin' Out -- each of which were met with great success. Combined, these two products have sold more than 8M units worldwide. The Sims 2 for PC shipped in September 2004 and brought fans worldwide a brand new experience with a richer depth of play, deeper emotional complexity and a laugh-out-loud sense of humor. Sales topped 4.5M units worldwide within its first year, making it the best selling PC game of 2004. The first expansion packs for the sequel, The Sims(TM) 2 University and The Sims(TM) 2 Nightlife shipped in March 2005 and September 2005 respectively. In Fall 2005, The Sims 2 was released for the videogame consoles. Today, the combined sales for the franchise have topped a staggering 58M units life-to-date. For more information on The Sims 2, visit and for more information on The Sims franchise titles, visit

About Electronic Arts

Electronic Arts (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All trademarks are the property of their respective owners.
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Game: The Sims 2 Open For Business (PC)