BLACK Assaults Retail Shelves From EA
CHERTSEY, England--(BUSINESS WIRE)--Feb. 28, 2006--Prepare to go in all guns blazing. Electronic Arts (NASDAQ:ERTS - News) today announced that BLACK(TM) is now available at North American retailers for the PlayStation®2 computer entertainment system and Xbox® video game system from Microsoft. The game is rated M for Mature with descriptors: Strong Language, Violence, by the ESRB and carries an MSRP of $39.95.

A hotly-anticipated first person shooter from Criterion Games (creators of the Burnout(TM) franchise), BLACK delivers explosive Hollywood-style gun battles and destruction set against the modern war on terror. BLACK casts players as Sgt. First Class Jack Kellar, the leader of an enigmatic Black Operations team sent in to Eastern Europe to eliminate a traitor.

BLACK challenges gamers to master and exploit erodeable cover in a game world where bullets affect every surface, and nearly everything can be destroyed.

Conceived following a trip to a Las Vegas gun range, the game's intent is to deliver the loudest, most thrilling weapons and gunplay ever in a videogame ... which has earned the game a reputation for being "gun porn" among industry press.

"Guns are loud, exhilarating and utterly terrifying things," said Alex Ward, creative director, Criterion Games. "BLACK delivers a deep shooting experience that captures the paralyzing sensation of pulling the trigger of dangerous and exotic automatic weapons."

BLACK will release under the EA(TM) brand and was developed by Criterion Games in Guildford, UK. The studio is also developing the next-generation debut of Burnout(TM) Revenge, slated for release on March 7 for the Xbox 360(TM).

For more information about BLACK, please visit http://black.ea.com or our press Web site at http://info.ea.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, Burnout, BLACK, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
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