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Electronic Arts UK Signs as Official Games Sponsor for Sci-Fi-London
Company: Electronic Arts
Date: 18 Mar 2008
SCI-FI-LONDON today announces that Electronic Arts, the world’s leading interactive entertainment software company, will be the official games sponsor for this year’s SCI-FI-LONDON, the UK’s only dedicated science fiction and fantastic film festival which will run from 30 April – 4 May 2008 at the Apollo West End theatre.
As exclusive games sponsor, EA will be showcasing PC and console titles as part of the festival line-up, to include Mass Effect™, Command & Conquer™ 3: Kane’s Wrath, Spore™ and BOOM BLOX™, while festival-goers will also get the chance to see a sneak preview of the forthcoming epic space horror game Dead Space™. As well as seeing exclusive trailers for the games before film screenings, there will be opportunities to play them and win merchandise.
Festival Director Louis Savy said: “We are extremely pleased to have secured EA as our key sponsor for this year’s SCI-FI-LONDON festival. Their current and upcoming title roster fits perfectly with our programme, which aims to appeal to a variety of science-fiction fans. Visitors to the show will be in for a treat as they get to see and play some of EA’s incredibly cinematic and sometimes scary games.”
Gary Booker, EA UK Marketing Director, said: “We’re excited to be involved for the first time with SCI-FI-LONDON, a key event for the UK’s science-fiction film fanbase. Great story-telling isn’t limited to the big screen and we’ll be at the festival to show that video games offer a fantastic way of telling and interacting with these stories at the same time.”
EA activities during the festival will include:
The chance for visitors to play some of its key current titles as well as sneak peaks and demos of unreleased games
Big-screen trailers and teasers
Supporting SCI-FI-LONDON’s artist-in-residence, The Artful Dodger (aka A-Dee), who will create a series of science fiction themed canvases in the window of Forbidden Planet (Shaftesbury Avenue, WC1) from 24th April for 7 days.
Further details of EA’s presence at SCI-FI LONDON will be revealed as the festival draws closer.
About the festival
Now in its 7th year, SCI-FI-LONDON screens world and UK film premieres, documentaries and a selection of classic science fiction titles. SCI-FI-LONDON also has a strong international shorts programme and is screens a short film ahead of every feature screening. It also runs a film school and filmmaking competition to encourage more science fiction film to be made in the UK.
About Electronic Arts
Electronic Arts Inc. (NASDAQ: ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA™, EA SPORTS™, EA SPORTS BIG™, POGO™, BOOM BLOX™, Command & Conquer™ 3: Kane’s Wrath, Spore™, Command & Conquer 3 Tiberium Wars™ and Dead Space™ are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mass Effect is a trademark of Bioware. Wii and WiiConnect24 are trademarks of Nintendo. “PLAYSTATION” is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.
As exclusive games sponsor, EA will be showcasing PC and console titles as part of the festival line-up, to include Mass Effect™, Command & Conquer™ 3: Kane’s Wrath, Spore™ and BOOM BLOX™, while festival-goers will also get the chance to see a sneak preview of the forthcoming epic space horror game Dead Space™. As well as seeing exclusive trailers for the games before film screenings, there will be opportunities to play them and win merchandise.
Festival Director Louis Savy said: “We are extremely pleased to have secured EA as our key sponsor for this year’s SCI-FI-LONDON festival. Their current and upcoming title roster fits perfectly with our programme, which aims to appeal to a variety of science-fiction fans. Visitors to the show will be in for a treat as they get to see and play some of EA’s incredibly cinematic and sometimes scary games.”
Gary Booker, EA UK Marketing Director, said: “We’re excited to be involved for the first time with SCI-FI-LONDON, a key event for the UK’s science-fiction film fanbase. Great story-telling isn’t limited to the big screen and we’ll be at the festival to show that video games offer a fantastic way of telling and interacting with these stories at the same time.”
EA activities during the festival will include:
The chance for visitors to play some of its key current titles as well as sneak peaks and demos of unreleased games
Big-screen trailers and teasers
Supporting SCI-FI-LONDON’s artist-in-residence, The Artful Dodger (aka A-Dee), who will create a series of science fiction themed canvases in the window of Forbidden Planet (Shaftesbury Avenue, WC1) from 24th April for 7 days.
Further details of EA’s presence at SCI-FI LONDON will be revealed as the festival draws closer.
About the festival
Now in its 7th year, SCI-FI-LONDON screens world and UK film premieres, documentaries and a selection of classic science fiction titles. SCI-FI-LONDON also has a strong international shorts programme and is screens a short film ahead of every feature screening. It also runs a film school and filmmaking competition to encourage more science fiction film to be made in the UK.
About Electronic Arts
Electronic Arts Inc. (NASDAQ: ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA™, EA SPORTS™, EA SPORTS BIG™, POGO™, BOOM BLOX™, Command & Conquer™ 3: Kane’s Wrath, Spore™, Command & Conquer 3 Tiberium Wars™ and Dead Space™ are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mass Effect is a trademark of Bioware. Wii and WiiConnect24 are trademarks of Nintendo. “PLAYSTATION” is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.
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