Now Fans Can Play as the Goalie in EA SPORTS FIFA 11
GUILDFORD, UK, 17 August 2010 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that EA SPORTSTM has developed a new feature called Be A Goalkeeper for FIFA 11 that will enable fans to experience the thrill of playing as the keeper, and for the first time in a football videogame, will place control of all 22 players on the pitch in human hands. The new feature will be available for the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system when FIFA 11 is available in stores September 28 in North America and October 1 in Europe and Asia.

Chelsea FC and Czech Republic goalkeeper Petr Čech has been signed as the spokesperson for Be A Goalkeeper and will be featured in advertising, marketing and promotional campaigns.

Be A Goalkeeper is a completely new way to play—instead of thinking as a player out in the middle of the pitch, you have to think and react as the goalkeeper. Experience the thrill of the one on one battle, making the great save from a free kick, punching balls safely out of danger, the pressure of the corner, and most importantly, keeping a clean sheet. Be A Goalkeeper features three levels of accessibility with varying degrees of AI assistance—assisted, semi-assisted and fully manual. Fans will be able to compete as the goalie in Career Mode and enjoy a 15-year career or create themselves as the goalie in Virtual Pro 2.0 to learn the position, track stats, complete achievements and test themselves against the best players in the virtual world.

With control of the keeper now in human hands FIFA 11 will deliver an authentic replication of football online with 11 vs. 11 Online Team Play that locks people into the role of a single, fixed player the entire game. Now up to 11 friends on different consoles will be able to select and take control of their own individual players on the same team to compete against up to 11 rivals of another team.

“The phenomenal growth of online gaming and the desire of our fans to be able to play as the goalie was the driving force behind this innovation for FIFA 11,” said Kaz Makita, Executive Producer, EA SPORTS FIFA. “Friends can play alongside each other in their pro clubs with all 11 virtual players on the pitch human controlled. We have finally replicated football in the virtual world.”

Over 750 million online connected games have been played since FIFA 10 launched last October and over 350,000 pro clubs have been created that enable friends to compete alongside each other against rival clubs. Pro Clubs is one of the most popular online game modes in FIFA.

FIFA 11 reinvents player authenticity – on and off the ball – for every position on the pitch with Personality+, and introduces new Pro Passing where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch. Plus, experience true freedom in man-to-man interactions with 360° Fight for Possession that transforms physical play from just lateral jostling to full 360° collisions.

Visit http://www.facebook.com/easportsfifa to join the EA SPORTS FIFA Facebook group or visit WWW.FIFA.EASPORTS.COM for more information about the game. New game modes and innovations will be revealed later this month. Screenshots are available at http://info.ea.com.

FIFA 11 will be available for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, WiiTM, PC, PlayStation®2 computer entertainment system, Nintendo DSTM, PSP® (PlayStation®Portable) system and mobile. It will be available on the Wii in North America on Oct. 4. FIFA 11 is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. The game has not yet been rated.

EA SPORTSTM is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers experiences that ignite the emotions of sport through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, Pogo and EA SPORTS Active are trademarks of Electronic Arts Inc. Official FIFA licensed product ' © The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.' Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. “PlayStation” and PSP are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.
Related Resources:
News: FIFA 11 New Features Announced and GamesCom 2010 Trailer
Title: FIFA 11 (Multi-Platform)
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