EA's Award-Winning The Sims 3 to be Available During Nintendo 3DS Launch Window
The EA Play Label of Electronic Arts Inc. is pleased to reveal that the critically-acclaimed The Sims™ 3 will be available for the Nintendo 3DS™ launch window. Bringing players the first full-life simulation experience in a 3D world on a handheld, The Sims 3 for the Nintendo 3DS will deliver features familiar to the franchise such as personality traits and buildable lots as well as all-new platform-specific features such as a Nintendo 3DS facial recognition system, Karma Powers specifically designed for the 3DS platform and the ability to share Sims characters with anyone in range using StreetPass™.

Last autumn, you experienced the robust gameplay of The Sims 3 for the PlayStation® 3 computer entertainment system, Xbox 360® video game and entertainment system, the Wii™ and Nintendo DS™. Now with the launch of the Nintendo 3DS this spring, you can experience The Sims in a whole new way…within a 3D simulation!

Create a 3D version of yourself in The Sims 3 with the facial recognition technology of the Nintendo 3DS! Capture your likeness or take a picture of your friends with the Nintendo 3DS camera and turn that into a playable Sim character. Change up their look including hairstyles, facial features, and outfits with the stylus. With StreetPass, share your Sims with other Nintendo 3DS owners**.

Interact with The Sims 3 world in whole new ways by using Karma Powers and finding new ways to mess with life. With the shake of a wrist, set forth an earthquake to rock your Sims world or set free a bouquet of butterflies by blowing into the handheld. You can also take your Sims to new zones within the game which have different destinations to explore full of buildable lots and community features. Guide your Sims through life on the Nintendo 3DS as you build relationships and experience different careers to unlock new items, outfits, and various rewards.

The Sims 3 for the Nintendo 3DS is being developed by The Sims Studio. For more information about The Sims 3, please visit to http://gb.thesims3.com/. Join more than one million The Sims fans on Facebook by visiting the official fansite page for The Sims 3 at http://www.facebook.com/thesims3uk. . To download artwork, please visit www.eagames.co.uk/press

* According to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.

** Owners of The Nintendo 3DS must have installed an in/outbox and played The Sims 3 at least once

About The Sims
The Sims™, the groundbreaking franchise that allows players to create and live a virtual, simulated life on a computer, celebrates its ten year anniversary in 2010 with an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 5 million copies worldwide to date and was the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through more than 200 million downloads of player created content including: The Sims characters, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to seven million unique visitors monthly, handles nearly 250 content downloads every minute and more than 3.4 million uploads have been made to date, including 12 movies each hour. The Sims 3 YouTube Channel is within the top 10 most viewed sponsored channels of all time with more than 42 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims. The Sims 3 is currently available for PC, Mac, iPhone®, iPod touch® and mobile devices. The Sims 3 is also available on the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, Nintendo DS™, and Wii™ and in 2011 on the Nintendo 3DS.

EA, EA SPORTS, EA Mobile, POGO and The Sims are trademarks of Electronic Arts Inc. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. Wii, Nintendo DS and Nintendo 3DS are trademarks of Nintendo. iPhone and iPod touch are trademarks of Apple inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
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