EA Sports FIFA 12 Launches Global Pre-Order Offer
Guildford, UK. – July 1, 2011 – Electronic Arts Inc. announced today the biggest pre-order* incentive in the franchise’s history as FIFA 12 hits stores September 27 in North America and September 30 worldwide.

UK fans who pre-order FIFA 12: Ultimate Edition exclusively available from GAME or Gamestation on PlayStation®3 computer entertainment system or Xbox 360® video game and entertainment system will receive 24 FIFA 12 Ultimate Team Gold packs (4 per month for six months) to build their dream club in FIFA 12 Ultimate Team. UK fans who pre-order the FIFA 12: Special Edition from other UK retailers will receive 18 FIFA 12 Ultimate Team Gold packs (3 per month for six months). FIFA 12 UItimate Team will be available this October, and both editions will be available to pre-order until September 30, 2011.

FIFA 12 Ultimate Team is a massive online community of fans building, managing and competing with their ultimate football team from the world’s best players in FIFA 12.

FIFA 12 brings to the pitch the game-changing new Player Impact Engine, a physics engine that delivers real-world physicality in every interaction on the pitch. Revolutionary gameplay innovations inspired by the real-world of football make FIFA 12 deeper and more engaging. All-new Precision Dribbling creates a higher fidelity of touch on the ball for better control in tight spaces, more time to make decisions in attack, and more control over the pace of the game. Innovations in attack are balanced by a re-designed defending mechanism.

Defending is now as strategic as attacking with all-new Tactical Defending, which fundamentally changes the approach to defending by placing equal importance on positioning, intercepting passes and tackling. Plus, CPU players have been infused with Pro Player Intelligence, the next generation of player intelligence and performance.

For the latest news on FIFA 12 join more than five million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

FIFA 12 will be available for the PlayStation3, Xbox 360, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad™, and iPod® touch. The game has not yet been rated. Screenshots are available at http://info.ea.com.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA JAM basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf , and EA SPORTS Active. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.comto connect, share and compete.

*PRE-ORDER OFFER EXPIRES 29th September, 2011. GOOD ONLY FOR NEW PURCHASES OF “FIFA 12” FOR THE PLAYSTATION 3 AND XBOX 360 (“PRODUCT”). YOU WILL RECEIVE A CODE THAT WILL ENTITLE YOU TO A GOLD PACK ENTITLEMENT FOR USE IN FIFA ULTIMATE TEAM GAME MODE WITHIN PRODUCT EACH MONTH FOR SIX MONTHS (OCTOBER 2011 THROUGH MARCH 2012). REDEEM CODE BY CLICKING ON THE “REDEEM CODE” BUTTON WITHIN THE FIFA 12 STORE (IN YOUR PRODUCT) BY OCTOBER 31, 2011 FOR FULL DOWNLOAD OFFERINGS. LATE REDEMPTION WILL RESULT IN FORFEITURE OF PREVIOUS MONTHS’ GOLD PACK OFFERING(S). EACH GOLD PACK MONTHLY ENTITLEMENT WILL EXPIRE AT THE END OF THE MONTH THAT EACH ENTITLEMENT IS RESPECTIVELY OFFERED. ACCORDINGLY, TO ACCESS GOLD PACKS, YOU MUST VISIT THE FIFA ULTIMATE TEAM IN-GAME STOREFRONT EACH MONTH AND: (1) ACTIVELY DOWNLOAD THAT MONTH’S GOLD PACK ENTITLEMENT; AND (2) USE THAT GOLD PACK ENTITLEMENT WITHIN THE FIFA ULTIMATE TEAM GAME MODE. FAILURE TO DOWNLOAD AND/OR USE GOLD PACKS IN ANY GIVEN MONTH (OCTOBER 2011 THROUGH MARCH 2012) WILL RESULT IN FORFEITURE OF THAT MONTH’S GOLD PACK OFFERING. VALID ONLY AT PARTICIPATING RETAILERS WHEREVER PRODUCT IS SOLD. CUSTOMERS WILL RECEIVE THEIR CODE IN-STORE AT THE TIME OF PRODUCT PICK-UP. OFFER MAY NOT BE SUBSTITUTED, EXCHANGED, SOLD OR REDEEMED FOR CASH OR OTHER GOODS OR SERVICES. MAY NOT BE COMBINED WITH ANY OTHER OFFER, GIFT CARD, REBATE OR DISCOUNT COUPON. VOID WHERE PROHIBITED, TAXED OR RESTRICTED BY LAW. INTERNET CONNECTION AND EA ACCOUNT REQUIRED TO PLAY. EA ONLINE PRIVACY POLICY AND TERMS OF SERVICE CAN BE FOUND AT WWW.EA.COM. YOU MUST BE 13+ TO REGISTER FOR AN EA ACCOUNT. EA MAY DISCONTINUE ONLINE SERVICES WITHIN 30 DAYS NOTICE AT WWW.EA.COM/2/SERVICEUPDATES

About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property of their respective owners and used with permission. “PlayStation” and the “PSP” are registered trademarks of Sony Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of companies. Wii and Nintendo 3DS are trademarks of Nintendo. iPad is a trademark and iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
Related Resources:
News: FIFA 12 UK Pre-Order Offer Announced
Title: FIFA 12 (Multi-Platform)
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