Electronic Arts (EA) is the world’s leading independent developer and publisher of interactive entertainment software for advanced console systems such as the PlayStation® 3, PlayStation®2 computer entertainment system, the PSP™ (PlayStation® Portable) system, Xbox 360™ and Xbox® video game system from Microsoft, Nintendo Wii, Nintendo GameCube™, Game Boy® Advance and the Nintendo DS™ as well as PC, casual web-based games and games for mobile phone devices.
Since the company was founded in 1982, EA has been a creative leader and today, the company continues to innovate and evolve the interactive entertainment medium. By drawing talent from diverse fields such as computer programming, animation, character modeling, motion capture, 3D face and body rendering, computer graphics and sound engineering with contributions from storywriters, directors, camera-people, actors and musicians, EA uses technology and creativity to develop mainstream interactive entertainment.
EA’s broad portfolio of franchises includes global perennial blockbusters from its EA SPORTS™ brand including: Madden NFL, FIFA Soccer, and NBA LIVE. The diverse offering from its EA™ brand features wholly-owned intellectual properties such as Need For Speed™, The Sims™, and Burnout™ franchises, as well, as key Hollywood licenses for games based on The Lord of The Rings™, Harry Potter™, and The Godfather™ properties. Recent EA SPORTS BIG™ hit titles include NFL STREET, NBA STREET and FIFA STREET.
Additional growth drivers for EA are in online gaming and the mobile phone markets. In 2006, EA acquired Massively-multiplayer Online game developer Mythic to form EA Mythic. The studio is responsible for RPG franchises Warhammer Online, Dark Age of Camelot and Ultima Online. In the same year, EA also acquired JAMDAT Inc, the world’s leading developer of mobile phone games. Today, EA Mobile is the #1 mobile game publisher with a wide selection of sports, simulation, racing and puzzle games.
EA is an active player in online games on PC and consoles. EA’s Pogo.com™ casual gaming site offers web-based games including a Club Pogo™ subscription service which has more than 1.5 million subscribers. EA’s Battlefield franchise is among the most popular PC games to be played online. EA also supports Microsoft’s Xbox Live® service and in 2007 will have launched two Xbox Live Arcade games: Boom Boom Rocket and Wing Commander Arena .
EA markets its products worldwide under four brand logos:
EA SPORTS BIG™
EA TOP SELLERS:
In FY 2007 EA had 24 titles that sold over 1 million units, and seven titles earned triple-platinum status; Madden NFL 07, Need for Speed Carbon, FIFA 07, The Sims™ 2 Pets, The Sims™ 2, Need for Speed™ Most Wanted and 2006 FIFA World Cup™.
EA operates its global Headquarters in Redwood Shores, California and with regional headquarters in Geneva Switzerland and Singapore. In addition, EA has worldwide studios in the following locations:
BioWare, Edmonton, Canada
Black Box, Vancouver, Canada
Bright Light, Guildford, U.K.
Criterion, Guildford, U.K.
Digital Illusions, Stockholm, Sweden
EA Montreal, Canada
EA Redwood Shores, California
EA Salt Lake, Utah
EAC (Canada), Burnaby, Canada
EALA (Los Angeles), California
Maxis, Emeryville, California
Mythic, Fairfax, Virginia
Pandemic, Los Angeles, California
Phenomic, Frankfurt, Germany
The Sims, Redwood Shores, California