Empire Interactive Noses Ahead in Pet Product Genre
LONDON, ENGLAND, June 11th, 2007 – Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (NASDAQ: SSTR), today announced it will be releasing Animal Paradise, a ‘pet product’ featuring the extremely popular Yoneo Morita’s Hanadeka style of animal photography.

Animal Paradise will settle firmly into the latest genre of ‘pet products’. The handheld market has been revolutionized by the popularity of the new ‘pet product’ genre with titles storming to the top of the charts usually dominated by the more traditional style of games.

Become best friends with all the animals in the farm. Feed, clean, walk and play with the animals, making sure they are well looked after and happy, so you can become good friends with all the animals and your uncle and his assistant can take great photos of them.

Animal Planet will also feature Yoneo Morita’s massively popular Henedeka style of photography. Yoneo Morita is the most famous and enthusiastic pet photographer in Japan. Exploring the world around him, he is a pioneer in the art of pet photography utilising fisheye lenses.

The brand name "HANADEKA" is a cute and catchy way of saying "Big Nose" in Japanese. In essence, it is the name which best expresses the artistic style and theme inherent to the entire product line.

Key Features
• Feature Yoneo Morita’s Hanadeka (Big Nose) style of animal photography.
• Feed the animals their favourite foods to keep them fit and healthy.
• Always make sure the animals are happy and clean so they stay your best friend.
• Take great photograph of your pet friends, collect the pictures and complete your photo album.
• Animal Paradise feature 18 different animals for you to meet, befriend and photgraph.
• The ‘pet products’ genre has become one of the best selling styles of products for the Nintendo DS.


Featured Animals
Miniature Deutchhound (Dog)
Welsh Corgi (Dog)
Labrador Retriever (Dog)
Golden Retriever (Dog)
Shiba (Dog)
Chi-Wa-wa (Dog)
American Shorthair (Cat)
Russian Blue (Cat)
Netherland Dwarf (Rabbit)
Lop-Ear (Rabbit)
Golden Hamster
Jangalian Hamster
Miniature Pig
Horse
Squirrel
Chick
Chicken
Duck

Animal Paradise is scheduled for release in November 2007 (?) for the Nintendo DS RRP of £????.
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