Empire Interactive Ships Hello Kitty®: Big City Dreams to North American Stores
AUSTIN, Texas - Nov. 11, 2008
Empire Interactive, an international publisher and developer of interactive entertainment software and a subsidiary of Silverstar Holdings (NasdaqCM:SSTR), today announced that Hello Kitty: Big City Dreams for Nintendo DS™ has shipped to North American stores. Primed to be the must-have holiday gift of the season for Hello Kitty fans of all ages, this game takes Hello Kitty and her friends to the Big City for some fun adventures.

Hello Kitty: Big City Dreams hits stores November 11, 2008 for an MSRP of $29.99. Under the terms of a multi-year distribution deal between Atari and Empire Interactive, signed in August 2008, the title will be distributed exclusively by Atari, Inc. in North America.

“When you work with a renowned global icon like Hello Kitty there must be a balance between meeting the expectations of the loyal fanbase while opening the experience up to newcomers to the franchise,” said Karim Farghaly, Vice President of Sales, Empire Interactive. “By working closely with Sanrio and allowing our developer to add the perfect touch to the game, we are confident that Hello Kitty: Big City Dreams will be the premier, must-have title for girls, Hello Kitty fans, and DS adventure gamers this holiday season.”

In Hello Kitty: Big City Dreams, players take the role of Hello Kitty, guiding her through her new life in the Big City. For the first time, Hello Kitty steps away from her beloved Sanrio Town in hopes of realizing her dream of one day moving from her modest ground floor apartment into a big city penthouse. Not to worry though, Hello Kitty will not be alone; her Sanrio Town pals like Keroppi®, Badtz-Maru®, Tuxedosam™, My Melody®, and many more will be joining her in the Big City. The adventure will have fans exploring a full 3D city and playing a variety of games with their favorite Sanrio characters, earning friendship points to help Hello Kitty fulfill her Big City dreams.

By completing mini-games like Restaurant Rush, Arcade Hero, and Destination: Dance, Hello Kitty will earn friendship points which she can use to unlock new outfits and new themes to customize her apartment with, as well as ride the bus or train around town to see all of her old friends. The games’ difficulty level will increase along the way, leaving it up to the player to help Hello Kitty move up floor by floor, with the ultimate goal of reaching her dream penthouse in the sky.

Visit Empire Interactive’s North American website for more information about the game, including screenshots, wallpapers and much more Hello Kitty fun.

http://www.us.empireinteractive.com/ and http://www.hellokittybigcity.com

About Empire Interactive
Empire Interactive is a leading publisher of interactive entertainment software that has been in business for 18 years. Headquartered in the UK, Empire Interactive also has offices in the U.S., Germany, Italy, France and Spain. The company develops and publishes a varied range of titles for all current platforms in the U.S., Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing game labels in Europe. Further information about Empire Interactive and its products can be found at www.us.empireinteractive.com

About Silverstar Holdings
Silverstar Holdings Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive, PLC and Strategy First, Inc., a leading development and worldwide publisher of entertainment software for the PC.

About Atari, Inc.
New York-based Atari, Inc. (OTC Pink Sheets: ATAR) publishes and distributes interactive entertainment software in the U.S. The 1,000+ titles that are published and distributed by the Company include hard-core, genre- defining franchises such as Test Drive® and mass-market and children's franchises such as Dragon Ball Z ®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR- 0010478248), an interactive games publisher in Europe. For more information, visit http://www.atari.com.

About SANRIO
SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 85 SANRIO boutiques. For more information, please visit www.sanrio.com

SANRIO®, HELLO KITTY®, KEROPPI®, BADTZ-MARU®, TUXEDOSAM™ and MY MELODY® are trademarks of Sanrio Co., Ltd.
Nintendo DS™ is a trademark of Nintendo.
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