En Masse Entertainment's TERA: Rising Soars to over One Million Players in North America after Subscription-free Transition
SEATTLE—March 20, 2013— En Masse Entertainment™, a player-driven publisher focused on delivering fun and innovative online games, announced today that player accounts for the North American version of TERA™: Rising, the next evolution of the award-winning action MMORPG, have risen to over 1.4 million users following its February launch as a subscription-free game with new content. Player participation has jumped sharply, with a massive 10-fold increase of maximum concurrent users compared to before TERA’s subscription-free evolution. To celebrate this success and share the rewards with players, the company is announcing Dracoloths Rising, a five-day event to hunt big-ass monsters for special drops and prizes.

“We’ve been blown away by the waves of players logging into TERA, and we’re seeing amazing growth in both registrations and daily users. It’s always great to eclipse the one-million-player mark, and at our current rate, it won’t be long before we hit two million,” said Chris Lee, CEO of En Masse Entertainment. “This success is pushing En Masse even harder to deliver more content and improve our service, so stay tuned!”

TERA: Rising’s game-changing transition to cost-free gameplay isn’t the only thing attracting new and returning players. The action MMO launched with a substantial number of new features, including the epic, high-level Crucible of Flame dungeon, the Champions’ Skyring 3v3 PvP battle arena, and new game servers, giving players the choice of joining a fresh server or one with a longstanding community. Upcoming content includes a 20-person raid for hardcore players, an expansive 20v20 battleground and the introduction of the innovative, player-driven alliance system, scheduled for summer 2013. You can also expect to see ongoing additions and constant improvements.

To celebrate the success of the TERA: Rising launch, En Masse is bringing out the big monsters. From March 20 through March 24, dracoloths will appear all over the world of TERA. Players who group up to defeat these big-ass monsters can earn high-level consumables and gear.

The recipient of multiple industry accolades, including “Best PC Game” at E3 and “Best Combat” at PAX, TERA gives players the best of both worlds: MMO depth delivered with the visceral gratification of an action game. In TERA: Rising, players actively aim, dodge and block, as the game’s real-time combat system takes into account player skill and position as well as stats. Players join a united federation to save the world and can also participate in the game’s forward-thinking political system, through which they wield power based on their in-game political prowess or PvP combat skill. New players can enjoy standard status for free with no level cap or content restrictions. Anyone who purchased the game will gain permanent founder status with special privileges. Elite status is available for players who want to further customize their gameplay experience.

For more information on TERA: Rising—or to start playing for free—please visit TERA-online.com.

About En Masse Entertainment
En Masse Entertainment is an online game publisher based in Seattle, Washington. The company’s mission is to use its expertise to bring stellar online games to new markets. TERA, En Masse’s inaugural Action MMORPG project, developed by Bluehole Studio, Inc. launched in Spring 2012, followed by a subscription-free version of the game, TERA: Rising, in early 2013. The close-knit team at En Masse includes experts in online technology, game production, branding, community, and localization, allowing them to bring online games to Western audiences at the highest levels of quality and cultural relevance. For more information, visit EnMasse.com.

About Bluehole Studio
Headquartered in Seoul, South Korea, Bluehole Studio, Inc. aspires to become the preeminent global MMORPG developer through its unwavering belief in its people and its core values. Bluehole formed in 2007 with a focus on attracting pioneers and innovators with a shared vision to create the next flagship MMO for the global market. The studio’s inaugural title, TERA, features a dynamic battle system, next-generation graphics, and a gamer-centric community experience. For more information, visit bluehole.net/eng.

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