Eutechnyx Expands Its Nascar® Partnership with Two New Titles
Company: Eutechnyx
Charlotte, NC– June 12, 2013 – Leading independent racing game developer Eutechnyx today announced that they are expanding their NASCAR partnership with two new videogames; NASCAR® The Game™ 2013 for Windows PC and NASCAR®: Redline™ for mobile devices. With the 2013 NASCAR Sprint Cup Series season off to a great start, both NASCAR® The Game™ 2013 and NASCAR®: Redline™ are the perfect companions for any NASCAR fan, as they put gamers right into the driver’s seat of America’s favorite motorsport.

“NASCAR has been an amazing company to work with, and we hope that we’re able to share the passion and love we have for the sport with the legions of fans across the globe,” said Dave Thompson, Development Director at Eutechnyx. “We’ve spent a lot of time developing new and compelling ways for racing fans to get involved and experience what it’s like to be part of NASCAR nation, from getting your car race ready to doing 500 miles around Daytona International Speedway.”

NASCAR® The Game™ 2013 lets players take to the tracks and redefine races using the new Gen 6 model cars. Supporting an updated and enhanced paint booth tool, players can customize their Gen 6 paint schemes and import them into the games multiple race modes to show the world their design skills. Supporting the new 2013 roster with all the team and driver changes, players can take their own shot at being crowned the Sprint Cup Series Champion by starting a competitive season as a rookie and racing against their favorite drivers in career mode, or race online with friends.

The game also features Inside Line Highlights - scenarios from actual NASCAR races (2011, 2012 seasons) that have been recreated from the actual race telemetry data, which allow players to recreate, relive and rewrite the most exciting NASCAR moments. Additionally, and a first for any sport based videogame, the current 2013 season is being supported by weekly downloadable Inside Line Highlights being available shortly after racing events take place. The package is made complete with commentary provided courtesy of Fox Sports’ Darrell Waltrip and Mike Joy, while the player’s crew is voiced by spotter Ty Norris and crew chief Ray Evernham.

NASCAR®: Redline™ marks the first officially licensed by NASCAR videogame to be available for mobile devices. This is the first videogame of its kind as it delivers an official NASCAR racing experience that puts players into the seat of their own personal stock car. NASCAR®: Redline™ combines touch-reaction racing action with management tools, allowing you to control the way you race. Manage your team, land new sponsorship deals, and outthink your opponent on the track; players of all ages can compete to cross the finish line first against rival racers.

Offering two game modes, Career and Season, Career mode places players at the start of their rookie season and pushes them to progress their way through the Sprint Cup ranks and take on their favorite NASCAR Sprint Cup Series drivers. Whereas in Season mode, racing fans assume the role of their favorite driver and share each victory as they come.

Blake Davidson, NASCAR Vice President of Licensing & Consumer Products and board member of NASCAR Team Properties, said, “Eutechnyx has proven to be a great partner and we’re thrilled to be working with them on bringing more videogames to more platforms. It will be very exciting to have a mobile title and we think fans will be excited when they see how it offers more than just your typical driving experience.”

NASCAR® The Game™ 2013 will be available as pre-purchase with beta access via Steam starting soon with a full release planned later in the Summer for Windows PC. NASCAR®: Redline™ will be available for mobile devices later this summer. For more information, please visit, or follow along on Twitter @NASCARTheGame and Facebook You can also join in the discussion on The NASCAR Redline forum at

About Eutechnyx
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 25 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu (China), Charlotte (USA) and a publishing office in London (UK). For more information, please visit

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series presented by Tequila Patrón, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit and follow NASCAR at and Twitter: @NASCAR.

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