NASCAR® Avatars Roar Onto Xbox LIVE Marketplace
Company: Eutechnyx
Charlotte, NC - June 19, 2012 - Eutechnyx, the team behind the NASCAR The Game™ video game series, today announced the launch of officially licensed NASCAR avatars on the Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. Now, fans of America’s biggest motorsports series from around the world will be able to proudly display their loyalties throughout the Xbox LIVE universe.

Available exclusively on Xbox 360, the avatar collection includes NASCAR Sprint Cup driver’s uniforms, helmets and their world famous cars. Whether players choose from superstar Dale Earnhardt Jr, five-time NASCAR Sprint Cup Series winner Jimmy Johnson or the reigning NASCAR Sprint Cup Champion Tony Stewart - they can expect super high-quality, accurate representations of their favorites drivers’ gear.

Eutechnyx executive producer, Dave Thompson said, “There is fierce rivalry between NASCAR fans who love to display their loyalties wherever they are. We’re proud to bring this exclusive licensed avatar series to Xbox LIVE and I’m really looking-forward to seeing these Avatars online.”

VP, Brand Licensing, NASCAR Merchandise, Blake Davison said, “Driver apparel continues to be our strongest line of licensed merchandise both at the track and around the world. To take this into Xbox LIVE is a natural extension to our program and we’re delighted to be able to deliver this via our video game partner, Eutechnyx.”

Starting at just 160 Microsoft Points, the range includes a great choice of uniforms, helmets and props cars including a specially designed, never-before-seen NASCAR uniforms. The store includes several firesuits worn by Dale Earnhardt Jr alongside Jimmie Johnson, Kasey Kahne, Tony Stewart, Jeff Gordon, Kevin Harvick, Kyle Busch, Mark Martin and Carl Edwards.

Once players have purchased their NASCAR apparel from the Xbox LIVE Marketplace for Xbox 360, they can then also use them in other places online such as email signatures and on Facebook and Twitter.

At this time, prices are: Helmets - 160 Microsoft Points, Props Cars - 320 Microsoft Points, Full Uniforms - 400 Microsoft Points. Helmets and uniforms are available now and prop cars are coming soon.

Find out more at www.eutechnyx.com/NASCAR and Twitter.com/davet_etx.

About Eutechnyx
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu (China) and Charlotte (USA) and a publishing office in London (UK).
For more information, please visit www.eutechnyx.com.
Auto Club Revolution and Eutechnyx are registered trademarks of Eutechnyx Ltd. All rights reserved.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Toyota/Save Mart 350 in Sonoma, CA, will air June 24 on TNT at 2p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks and trade names are the properties of their respective owners. All rights reserved.
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