Global Star Software Announces TV Phenomenon Deal or No Deal Coming to PC
NEW YORK--(BUSINESS WIRE)--Sept. 19, 2006--Global Star Software, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO - News) today announced that Endemol USA has awarded it the exclusive North American license to develop, publish and distribute PC games based on the hit television game show Deal or No Deal. Deal or No Deal for the PC will be in stores this holiday season with an expected retail price of $19.99.

Hosted by Howie Mandel, the Deal or No Deal program began as a special event last year on NBC and has grown into a TV phenomenon and anchor program for the NBC 2006 fall schedule. Over 100 million viewers tuned in last season to watch eager contestants vie for the million dollar prize.

Deal or No Deal for PC captures the energy of the game show and will feature the likeness and voice of Howie Mandel. The beautiful models and the mysterious banker will round out the suspenseful game play.

"With Howie Mandel hosting the Deal or No Deal PC game, we're bringing all the excitement of the hit TV show home to viewers this holiday season," said Steven Lux, vice president of publishing for Global Star Software. "Given the wide demographics of viewers attracted to the show, this is a wonderful game for everyone in the family to play."

Additionally, the game contains a special customization mode that allows for family-friendly prizes in the briefcases instead of money. Examples include "make my bed" or "wash the car," adding an extra element of relevancy to gamers at home. The multiplayer mode lets gamers play as either the contestant or the Banker, and for added fun a collection of mini-games derived from the show enhance the Deal or No Deal experience.

"Endemol is thrilled to partner with Global Star Software to bring the larger-than-life Deal or No Deal phenomenon to PC gamers of all ages," said Lisa Higgins, SVP Production, Endemol USA. "The PC game is a perfect complement to the program with both TV show and customizable game play modes."

Deal or No Deal is licensed in conjunction with the Joy Tashjian Licensing Group and the game was developed by Cat Daddy Games, a Take Two development studio.

About Endemol USA
Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits Deal or No Deal, Extreme Makeover: Home Edition, Fear Factor and Big Brother. Endemol USA also produces extensive content and editorial services to support online and wireless platforms.

Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-one countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully owned subsidiary of telecommunications giant Telefonica S.A., one of the largest companies in Spain.

About Take-Two Interactive Software, Inc.
Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360(TM) video game and entertainment systems from Microsoft, Nintendo GameCube(TM), Nintendo DS(TM) and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at

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Game: Deal or No Deal (PC)