Groove Games Brings Out the Big Guns for Pariah; Hires Hollywood Creative Powerhouse Mojo
Company: Groove Games
TORONTO - October 27, 2004 - Groove Games, a global interactive entertainment software publisher, today revealed a portion of their marketing plans for the new highly anticipated first-person shooter from Digital Extremes. Pariah, awarded Biggest Surprise at this year's Electronic Entertainment Expo (E3) by, will get star treatment from award-winning motion picture marketing production house, Mojo LLC. The first of a series of theatrical-style trailers showing off Pariah's action-packed gameplay and immersive storyline is planned for release online worldwide October 29th.

Known for creating movie trailers for some of Hollywood's biggest blockbusters including The Matrix, T3, Harry Potter and the Prisoner of Azkaban, The Last Samurai, Troy, xXx and many more, Mojo LLC is lending their theatrical expertise to help communicate what gamers will experience when Pariah hits store shelves in March 2005 on the Xbox® video game system from Microsoft and PC.

"After seeing Mojo's work on some of the most memorable movie trailers in Hollywood, there was no question in our minds that they were the choice to
produce a series of trailers for Pariah," said Jon Walsh, CEO of Groove Games. "Because the story is such an integral part of the experience with
Pariah we needed a method to get that across to gamers beyond the typical laundry list of gameplay features found on the back of the box. With
Mojo's expertise we can really show gamers what to expect when Pariah comes out."

"What makes a Mojo trailer unique is that we are able to convey the emotional experience of playing a game through our own distinctive method of storytelling and gameplay capture," adds Michael Kahane, Co-Owner with Jeff Lamont of Mojo LLC. "To communicate the scope and breadth of the
Pariah universe, Mojo is creating four epic theatrical quality trailers that will immerse the viewer into the game well before they have a controller in hand."

Over the course of the next few months, Mojo will produce a series of trailers, four in total, which will progressively reveal intriguing bits of information on the storyline and integrated gameplay. The first trailer, planned for a global release online October 29th will be the first official public glimpse of Pariah in motion since its debut at the E3 trade show earlier this year when it was nominated for Best Shooter by and received Biggest Surprise at E3 by For more information on the game and to view the trailer through one of the mirror sites on visit the newly redesigned website at on Friday, October 29th.

About Groove Games
Headquartered in Toronto, Canada, Groove Games is a global publisher of interactive entertainment software. Groove's mission is to partner with leading developers and publish great games for avid gamers everywhere. Currently Groove is publishing Digital Extremes' new first-person action game, Pariah as well as co-publishing the highly anticipated multi-platform game, Playboy The Mansion scheduled to release in the fall of 2004. For more information visit

About Digital Extremes
Founded in 1993 by industry visionary, James Schmalz, Digital Extremes ranks as one of the world's top independent development studios in the interactive entertainment industry. The Canadian based developer is best known for its creation of the multi-million unit selling Unreal® franchise which includes the award-winning PC series Unreal and Unreal Tournament as well as Xbox® hit Unreal Championship. Digital Extremes is currently in
production on two games based on new originally created intellectual properties. For more information visit the company website at

About MOJO
Headquartered in Los Angeles, Mojo LLC. is an advertising boutique founded in 2000 to service motion picture marketing. Mojo, LLC. is fueled by a
strong portfolio of clients and a management team with more than 30 years of creative and production experience. Mojo has an established Interactive Media Division which creates and produces advertising for publishers in the interactive industry. For more information on Mojo LLC. visit

About Xbox
Xbox ( is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment
experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new
tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.

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Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.
Unreal® is a trademark of Epic Games.
Related Resources:
Title: Pariah (Multi-Platform)