Hip interactive Corp. And Living Dead Productions Limited Partner to Revolutionize Horror Video Games With New Series: George a. Romero Presents
San Francisco, CA - December 15th, 2004 - Hip Interactive Corp. today announced that its fast-growing publishing division, Hip GamesTM, signed an agreement with Living Dead Productions Limited to produce a George A. Romero series of video games on all current and upcoming platforms.

Romero's movies, including "Dawn of the Dead" and "Night of the Living Dead," benefit from a strong, worldwide cult-following, which translates into continuous success for the movies and their merchandising. Now, finally, his fans will have the long-awaited series of video games that capture the entire universe of zombies, action and gore of George A. Romero. Hip GamesTM will soon be announcing the first game of the series in a separate release.

"Horror fans have been searching for the ultimate experience in gaming, and we intend to deliver it to them with the tremendous creative input of legendary director, George A. Romero, and Living Dead Productions," said Arindra Singh, President and Chief Executive Officer of Hip Interactive Corp. "We believe this series will make an important contribution to the growth and results of our Hip GamesTM division."

"This is a fantastic opportunity to share George's work and ideas with the game buying public," said Simon Bailey, Managing Director of Living Dead Productions. "We are very impressed with the quality of work that Hip will bring to the games. George's fans and gamers alike will not be disappointed!"

"I am very excited to start working in this medium and look forward to the association with Hip. I thank Living Dead Productions for making it all happen," commented George A. Romero.

About Hip GamesTM
Hip GamesTM, Hip Interactive's Publishing division, leverages the Company's existing distribution infrastructure to move up the video game supply chain. Hip has entered into distribution and publishing arrangements with publishers and developers from around the world. The licenses give Hip the exclusive right to publish and/or distribute PC and video game titles in North America, with Hip Interactive Europe acting as the publishing and distributing arm of Hip GamesTM in Europe. As well, with the acquisition of ARUSH Entertainment, Hip has acquired all of ARUSH's rights to current projects, including the highly anticipated title "Playboy: The MansionTM" for Xbox, PS2 and PC and the "Fear Factor: UnleashedTM" video games.

About Hip Interactive Corp.
Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip GamesTM, and accessories, branded as Hip GearTM. The Company distributes all first party products, including Sony, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".
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