HitFox was established in the summer of 2011 by Jan Beckers, Tim Koschella, Ruben Haas and Team Europe. Beckers, Koschella, Haas and Fichtner are experienced entrepreneurs and have achieved success with SponsorPay, Madvertise, Absolventa (Beckers), Lecturio (Koschella), build.UP (Haas) and Squeaker.net (Fichtner). HV Holtzbrinck Ventures, Hasso Plattner Ventures, the Tengelmann Group, Kite Ventures and Digital Pioneers have invested a multi-million euro amount in HitFox. With its ‘Best Game Deals’, free game recommendations, and performance-based marketing, the young game distribution company HitFox has created an innovative way for game publishers and manufacturers to acquire new customers (and activate regular customers by price differentiation). The company currently employs 30 staff members at its headquarters in Berlin, Germany, and branch office in San Francisco.